- Legal States
Melanie Porter December 2, 2020 3 min read
Stats Perform Acquires AI Platforms from Thuuz Sports
Stats Perform has seen an opportunity and snapped up Thuuz Sports-owned SmartReels and SmartRatings to drive innovation in viewership retention backed by powerful AI algorithms.
Purchase to Aid in Growth and Innovation
Sports data and AI technology market leader Stats Perform has announced that it has successfully acquired SmartReels and SmartRatings from Thuuz Sports. According to Stats Perform, the technology will be a strong addition to its already robust portfolio and will open new opportunities for customers.
Stats Perform CEO Carl Mergele has stated that the purchase would help the company keep pace with the changing world of sports broadcasting. According to him, fan engagement has become of one the most challenging aspects in the industry. There is significant pressure for companies to provide quick and interesting alerts and highlight reels in order to keep viewer attention.
Mr Mergele is confident that Thuuz Sports’ products will go a long way in tackling these challenges and securing increased engagement across customers’ platforms.
Thuuz Sports’ AI-Powered Platforms
SmartReels and SmartRatings are AI-powered and fully automated platforms designed to enhance and maximize viewer engagement.
SmartReels is an automatic highlight reel generator that can be utilized both for live and prerecorded games. The generated reels can be exported and applied to a number of other platforms, including websites and editing software. SmartReels includes a multitude of tools and settings that can streamline and simplify the entire production process.
SmartRatings generates automated and dynamic excitement ratings, alerts and headlines which are designed to both match and enhance the viewer’s mood and excitement level.
Both platforms use Artificial Intelligence (AI) to read and interpret live audio and video feeds in order to determine excitement levels and to identify the most interesting moments of the analyzed games.
Deals and Partnerships in 2020
Stats Perform has had a very dynamic year – the purchase of SmartReels and SmartRatings is only its latest step.
Last week, Stats Perform successfully entered a partnership with the Women’s Tennis Association (WTA) and was named as its official data supplier. Stats Perform’s Opta analysts will collect detailed data and statistics from WTA matches and will leverage the insights to expand the broadcast range and betting experiences. Most importantly, the partnership will help grow the profiles of women athletes.
In the same week, Stats Perform also entered a partnership with GVC for new and exclusive WTA in-play betting. The partnership aims to improve the betting experience for WTA games through the use of Stats Perform’s data and AI expertise.
Over the course of this year, Stats Perform has also expanded its agreements with various operators and has struck several partnerships with various international sports organizations, such as LigaPro, the United Soccer League and Cricket South Africa.
What’s next for Stats Perform?
After finishing her master's in publishing and writing, Melanie began her career as an online editor for a large gaming blog and has now transitioned over towards the iGaming industry. She helps to ensure that our news pieces are written to the highest standard possible under the guidance of senior management.
Business December 2, 2020