December 22, 2021 3 min read


Sportradar and Bundesliga International Sign New Five-Year Deal

Sportradar, the official international streaming and betting provider for Germany’s top two soccer leagues, Bundesliga 2 and Bundesliga, has signed a new five-year partnership with Bundesliga International. The main focus will be to provide soccer fans from every corner of the planet with a better German soccer experience.

Sportradar to Provide Fans With Faster and More Reliable Feed

Thanks to the five-year renewal between Sportradar and Bundesliga International, DFL Deutsche Fußball Liga’s subsidiary, the operator will have the image rights to its sportsbook operator network. Additionally, the partnership will enable Sportradar to offer data on live matches that are based on a fast and accurate feed.

If that is not enough, Sportradar officially launched a unique AI sport betting product called Virtual Sports Bundesliga which integrates video sections of around 3,500 real archive matches from the Bundesliga as a way to provide fans with an interactive experience. A decade worth of video content has been analyzed by around one hundred data operators from Sportradar and it includes various events that take place during a match.

Sportsbooks that are under Sportradar’s wing will enjoy a variety of tools that will allow fans to interact with Bundesliga International in a much better way. One of those innovative tools is the Live Video Notification solution, through which sportsbooks will provide its bettors with clips of the matches.

Both Parties Agree on the High Standards That Need to Be Set

Sportradar’s chief commercial officer, Ed Blonk stated that the company has had a very fruitful partnership with both the DFL Bundesliga International for around 2 decades and they worked side by side to come up with the best products on the market.

That is why Sportaradar is delighted to continue to the next stage and use its technologies to allow Bundesliga International to grow and be closer to fans from different parts of the world.

Bundesliga International’s CEO, Robert Klein, also shared a few words on the contract renewal by saying that the long-term partnership has the same vision in terms of excellence. Klein also stated that the renewal represents a chance to work with the most established partners to achieve the greatest goals and create “innovative opportunities and products.”

Sportradar Also Inked a Massive Hockey Deal Recently

A few days ago, Sportradar inked a deal with the International Hockey Federation (FIH) to deliver sports betting data. The partnership between these two parties will last until the end of the 2029/2030 season and it will cover around 300 matches each year.

Blonk stated that the leverage and expertise that Sportradar has will help hockey grow and expand by providing fans with enhanced engagement experiences. As for its European influence, the company also has a fair share in the Netherlands where it recently agreed to help the Royal Netherlands Football Association to fight off fixed matches.

Filip Mishevski has been covering online gambling and cryptocurrencies for the past few years. He has written countless articles, how-to-guides, insights and news, and is keen on sharing his extensive knowledge in the aforementioned fields. He’s very passionate about soccer and MMA and is interested in how the online gambling industry will shape our future and thus, influence our lives.

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