January 23, 2024 3 min read


Sportingtech Appoints New CEO to Spearhead 2024 Expansion

Industry veteran Tom Ustunel should be an ideal fit for this demanding position thanks to his extensive experience and forward-looking mindset

Betting and gaming platform provider Sportingtech has named Tom Ustunel its new chief executive officer, entrusting him with spearheading the company’s further expansion in 2024. Ustunel, who has been with Sportingtech for the last two years, supporting strategic initiatives and familiarizing himself with the brand’s award-winning products, brings a wealth of experience from leadership roles in high-profile industry companies.

The New CEO Has a Proven Track Record

Ustunel’s career includes a previous position as chief of gaming operations for GameAccount Network (GAN), where he led teams and contributed to the company’s success. His tenure as the betting and gaming director at News UK, spanning over six years, witnessed significant growth in gaming assets under his leadership, demonstrating his skills and adaptability to shifting industry trends.

The new CEO was excited to join the company, highlighting its outstanding success in 2023. He hoped his leadership would contribute to Sportingtech’s strong momentum, helping it reach new heights. Ustunel seems well-suited for this position, as he is accustomed to spearheading projects focusing on maximizing offerings for customers and bettors, with a strong emphasis on product development.

I am thrilled to be working with such a talented team during what promises to be an exciting time as we look to cement ourselves as the go-to provider for operators.

Tom Ustunel, Sportingtech CEO

The appointment of Ustunel follows another high-profile leadership change at Sportingtech. September 2023 saw the company onboard seasoned industry expert Michael Jack to the position of chief technology officer. This focus on attracting leading talent aligns with Sportingtech’s mission to bolster its growth in existing and emerging markets, allowing it to expand its position and reach new partners.

Sportingtech Aims to Capitalize on Its Momentum

In his new role as CEO, Ustunel will lead Sportingtech during an exciting period, with a primary focus on expanding further in the Latin American market. This strategic move aims to build on the company’s 2023 successes, cementing its position as one of the go-to technology providers in the region and capitalizing on gambling’s growing popularity.

Sportingtech received multiple industry awards this past year, solidifying its reputation as a top-tier provider. The company was honored with the Platform Provider of the Year award at the SBC Summit Latinoamerica and the Multi-Channel Supplier award at the SBC Summit Barcelona. Such widespread acclaim will be instrumental in spearheading new strategic partnerships in regulated markets.

Ustunel, with his strong credentials, is set to contribute valuable experience as Sportingtech aims to make its mark on the global stage in the coming year. His appointment reflects the company’s commitment to its people and the overall growth strategy. Sportingtech’s strong leadership core will be instrumental in overcoming rising challenges and ensuring enduring growth.

Deyan is an experienced writer, analyst, and seeker of forbidden lore. He has approximate knowledge about many things, which he is always willing to apply when researching and preparing his articles. With a degree in Copy-editing and Proofreading, Deyan is able to ensure that his work writing for GamblingNews is always up to scratch.

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