July 4, 2023 3 min read


SIS Extends Market Reach with Premier Kladionica Partnership

The leading live betting service provider maintains its expansion-focused strategy, growing its European presence with each new collaboration

This newest deal aims to bring SIS’ popular Watch and Bet horse and greyhound racing content to the customers of Premier Kladionica, offering them an immersive and engaging betting experience. The expansion into Bosnia and Herzegovina highlights the universal appeal of SIS’ offerings and the growing global demand for quality and engaging wagering opportunities.

Premier Kladionica Will Leverage SIS’ Quality Content

SIS’ Watch and Bet service offers an extensive portfolio of horse and greyhound racing content featuring races from renowned tracks and prestigious events worldwide. The supplier’s diverse portfolio ensures that there is always something for every racing fan, catering to various preferences and betting strategies. Premier Kladionica customers can expect a seamless streaming experience with crisp video feeds and real-time updates.

Premier Kladionica COO Toni Boras noted that horse and greyhound racing was still gaining popularity within the Bosnia and Herzegovina market, placing the operator in the perfect position to capitalize on its leading market position. As Premier Kladionica’s customers interact with SIS’ industry-leading content, both companies should benefit significantly.

As well as enhancing our global racing offering, utilizing SIS’s Watch and Bet mode… will no doubt help us to boost engagement and revenues.

Toni Boras, Premier Kladionica COO

Customer engagement and retention form the cornerstones of SIS and Premier Kladionica’s partnership. The operator has clarified that bettors will have access to wagering data without a requirement to place a bet before the event, attracting an even broader audience. SIS’ advanced technology infrastructure ensures a smooth streaming experience, allowing punters to make informed betting decisions without technical disruptions.

SIS Maintains Its Focus on European Expansion

Launching with a leading Bosnia and Herzegovina operator perfectly aligns with SIS’ long-term expansion strategy. The supplier maintains its focus on the European market, rapidly securing strategic partnerships in promising jurisdictions. SIS commercial sales manager Dave Richardson was excited regarding the deal with Premier Kladionica, guaranteeing long-term value.

The Watch and Bet content continues to attract new customers… This latest deal is a testament to its growing popularity with online operators aiming to drive customer engagement.

Dave Richardson, SIS commercial sales manager

SIS has fostered a reputation for delivering high-quality content and reliable services to its customers, justifying Premier Kladionica’s choice of partner. The supplier’s commitment to staying at the forefront of the industry has allowed it to meet the evolving needs of the betting market and secure its place as the go-to provider of quality content.

The partnership between SIS and Premier Kladionica brings Bosnia and Herzegovina customers a new way to wager, drawing them to the exciting opportunities of horse and greyhound racing. Their newfound access to quality live streaming, comprehensive data, and seamless betting opportunities should directly translate into new financial opportunities for the two companies, bolstering their market presence.

Deyan is an experienced writer, analyst, and seeker of forbidden lore. He has approximate knowledge about many things, which he is always willing to apply when researching and preparing his articles. With a degree in Copy-editing and Proofreading, Deyan is able to ensure that his work writing for GamblingNews is always up to scratch.

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