May 31, 2023 2 min read


Shape Games Signs New Deal with LMG Gaming in Puerto Rico

Liberman Media Group's brand in Puerto Rico, ApuestaPR, will benefit from delivering supreme betting experiences for its growing customer base thanks to the new agreement

The award-winning business-to-business (B2B) platform and service provider for the online gambling industry that is also owned by Kambi, Shape Games, announced a new partnership in an effort to expand further its global presence. On Wednesday, the company unveiled it joined forces with Liberman Media Group (LMG) in Puerto Rico.

Per the terms of the new long-term partnership, Shape Games will integrate its leading front-end solution along with Kambi’s sportsbook platform, powering the operations of LMG Gaming’s popular brand, ApuestaPR. Within the process, White Hat will be designated as a Player Account Management (PAM) provider. Ultimately, the integrations seek to supercharge the brand’s performance and allow it to deliver unique customer experiences.

Since the regulation of the gambling market in Puerto Rico in 2019, ApuestaPR has set an ambitious plan to constantly improve its offering and deliver experiences that stand out from the competition. Now, LMG’s partnership with Shape Games will further contribute toward this process by delivering the company’s leading front-end technology in combination with the robust sportsbook platform from Kambi.

This partnership with LMG underscores our commitment to innovation, responsible gambling, and customer satisfaction.

Christian Risom, CEO at Shape Games

The Collaboration Is Expected to Supercharge the Brand

The new collaboration builds upon another deal inked by Kambi and LMG Gaming which dates back to November 2022. At the time, the company agreed to provide its leading sportsbook and power LMG’s sports betting brand. Now, thanks to additional technology and solutions, the new deal is expected to further elevate the experience ApuestaPR offers to its growing customer base.

Our partnership with Liberman Media Group and Kambi on ApuestaPR reflects our shared vision for the future of online gambling in Puerto Rico.

Christian Risom, CEO at Shape Games

Christian Risom, Shape Games’ CEO, explained that the company’s collaboration with Kambi and LMG for ApuestaPR reaffirms its bold vision for the future of the iGaming market in Puerto Rico. Additionally, he acknowledged that the deal helps fuse Kambi’s leading sportsbook platform with Shape Games’ front-end and expertise by LMG. Risom predicted that this partnership will deliver benefits and unique betting experiences for sports fans and bettors in Puerto Rico.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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