May 26, 2021 3 min read


SG to Boost Sports Technology Offering via SportCast Acquisition

Scientific Games announced today that it acquired SportCast. The acquisition brings SportCast’s innovative BetBuilder product to Scientific Games. With the help of the unique instant-pricing feature, the company will boost its global presence, services, and content.

Scientific Games Acquires BetBuilder Creator SportCast

Leading gambling product supplier, Scientific Games Corporation announced today that it acquired SportCast. By acquiring the sports betting experiences company, Scientific Games bolsters its global suite of sports technology, services, and content.

SportCast is a globally recognized leader in sports betting player engagement experiences. The company was founded in 2013 and it is famous for its innovative BetBuilder product. BetBuilder is a unique feature that enables players to “build bets across multiple markets on a single game with instant pricing through a seamless User Interface (UI)“.

Major industry players have seen the potential of instant-pricing technology. Consequently, it was adopted by more than fifty quality brands such as PointsBet, BetMGM, 888, Entain, Betsson, Tabcorp, and many more. Furthermore, the growth of pre-match, in-play, and same-game parlays within the North American market has also boosted the process.

With the help of cloud-based technology and integrated machine learning models, SportCast ensures high speed and precision, complemented by incredible response times. Furthermore, the technology is capable of processing more than 12,000 bets per second across major sports globally such as soccer, baseball, American football, basketball, tennis, and ice hockey.

The Acquisition to Help SG Continue Growing

In a statement, Jordan Levin, Group CEO, Digital at Scientific Games said that the company is excited to welcome Ryan Coombs and his incredible team of experts. Furthermore, he acknowledged that SG and SportCast share the same focus “on performance-at-scale and fan engagement“. In conclusion, Levin said that SG’s leadership within the industry would undoubtedly be boosted by the integration of SportCast’s platform.

We’re excited to welcome Ryan Coombs and his incredible team of product experts, data scientists, statisticians and developers to the home of global sports technology.

Jordan Levin, Group CEO, Digital for Scientific Games

Ryan Coombs, Managing Director of SportCast revealed that choosing the right partner was a key focus for the company. Furthermore, he acknowledged that SG holds a position as a global market leader with a strong customer base. Last but not least, Coombs stressed that the sportsbook of the future must offer unparalleled next-generation experiences for sports fans with the help of smart, high margin, and simple to use technology.

With Scientific Games’ fire power, we’re set to move faster and drive deeper innovation on our journey to power the future of sports betting.

Ryan Coombs, Managing Director, SportCast

SG’s EVP of Sports, Keith O’Loughlin did not miss sharing his excitement about the recent acquisition. He stressed that sports fans are thrilled by the ability to define the story of the game, bet on it, and watch it live. Furthermore, O’Loughlin added that SportCast’s technology is undoubtedly going to fuel SG’s global sports expansion.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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