Sega Sammy to Acquire Stakelogic and Expand Its Gaming Presence

Sega Sammy Holdings has announced its acquisition of Stakelogic, a leading Netherlands-based developer of gaming content. Through a definitive agreement between subsidiary SEGA SAMMY CREATION (SSC) and Stakelogic, the B2B supplier will join the Sega Sammy family.

Sega Sammy Is Bullish on iGaming

Subject to various regulatory approvals and the satisfaction of customary conditions, the acquisition is expected to close by the first quarter of 2026. Under the deal, SSC will pay EUR 130 million ($141 million) for the acquisition.

Through this deal, Sega Sammy hopes to capitalize on the growing demand for gaming content in key markets such as North America. The arrangement aligns with the company’s overall strategy that previously saw it purchase GAN, another leading B2B provider. While that deal was mired in some controversy, Sega Sammy remains committed to exploring the iGaming sector.

As a company with a presence in 17 regulated markets, Stakelogic was the perfect acquisition target for Sega Sammy. According to the announcement, SSC will keep the Stakelogic leadership, with CEO Stephan van den Oetelaar remaining at the helm of the supplier.

The impact of the deal on SSC’s consolidated financial results for the fiscal year ending March 2025 will be immaterial as Stakelogic will become a consolidated subsidiary of the group after the completion of the deal.

The Deal Sits Well with Both Parties

CEO Oetelaar commented on the partnership, expressing excitement about the opportunity to grow its international business and tackle new iGaming frontiers. As the industry continues to grow, Stakelogic remains ambitious in solidifying its position as a leading B2B company and a go-to provider of content.

Sega Sammy’s chief financial officer, Koichi Fukazawa was likewise pleased with the agreement. He praised Stakelogic’s gaming products products, saying that they align with his team’s strategy.

Sega Sammy added that SMBC Nikko Securities is acting as its sole financial advisor for this deal. Greenberg Traurig, on the other hand, is acting as legal counsel for the merger.

In the meantime, Stakelogic is advised by Morgan Stanley & Co. International and Partis Solutions. DeBreij, meanwhile is acting as Stakelogic’s legal counsel for the acquisition.