April 3, 2023 2 min read


SCCG Forges New Strategic Deal with Cincinnati Bengals

The new deal reaffirms the growth of SCCG Management's sports marketing division and is expected to bring benefits for Bengals' fans and bettors alike

The premier management advisory firm that has significant experience within the global gaming vertical, SCCG Management, announced a new strategic partnership with the professional American football team based in Cincinnati, Ohio, the Cincinnati Bengals. The duo confirmed last week that they joined forces for a new market access support deal.

Per the new collaboration, SCCG Management and its CEO, Stephen A. Crystal are going to help the team join forces with a second “skin,” a branded mobile sports betting partner. The new skin is expected to bring benefits for the Bengals fans and further expand their presence within the betting vertical. At the same time, the new collaboration is expected to deliver engaging experiences for Bengals’ fans.

Ultimately, the new deal will see the team’s management collaborate with SCCG Management to join forces with an organization that will help expand its fan base and reach. That process was described by the company’s CEO as “positive interactive engagement.”

The Deal Builds upon the Success of Other Collaborations

The recent tie-up comes as no surprise, considering that SCCG Management helped the Bengals with its deal with Betfred USA Sports. That collaboration, dating back to July 2022, designated Betfred as the official sports betting partner of the Cincinnati Bengals. Building upon the success of that collaboration, now, SCCG will provide further strategic guidance and help the Bengals find a second sports betting partner.

Besides the deal between the Bengals and Betfred, SCCG played an important part in other collaborations. The company helped facilitate multiple successful sports sponsorship deals with teams including the Colorado Rockies, Iowa Cubs, Denver Broncos and the Las Vegas Golden Knights. Additionally, SCCG contributed toward a deal with America Ultimately Disc League and a consultation agreement with Major Arena Soccer League.

We couldn’t have found a better partner than the Cincinnati Bengals to showcase the growth of our sports marketing division.

Stephen A. Crystal, CEO and founder of SCCG Management

Sharing his excitement about the new deal, Crystal pointed out that the collaboration with the Bengals reaffirms the potential and growth of the company’s sports marketing division. “The Bengals team have a vision for their organization that is positive, and growth-focused – we are honored to have been asked to be a part of it again,” he explained in conclusion.


William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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