- Legal States
Melanie Porter June 6, 2022 3 min read
Push Gaming Partners with Sky Betting and Gaming
Top-tier Business-to-Business gaming developer Push Gaming has signed a new agreement with state-of-the-art operator Sky Betting and Gaming. The commercial partnership will stimulate the supplier’s expansion in the UK by providing highly popular titles like Jammin’ Jars and Razor Shark to players.
What the New Deal Means for Push Gaming
Push Gaming’s portfolio consists of highly engaging and innovative games that have turned into staples in the industry. The new partnership will allow the supplier to simultaneously reach a plethora of brands part of Sky’s portfolio. The list includes Sky Bingo, Sky Vegas, and Sky Casino.
Push Gaming expects to further expand its player base and bring more diversity to the profiles of players in the largest market for online gamers on the European continent.
The company’s head of sales Fiona Hickey expressed their excitement regarding the new deal, adding the agreement will further improve their presence in the UK and while enabling a larger number of gamers to reach their “award-winning” titles. Hickey also described Sky Betting and Gaming as an important iGaming operator holding “top-tier status“ in this critical market that will assist Push with its local growth, while stimulating its rise in Europe and continuing its global plans for growth.
Sky Betting and Gaming, Eager to Offer Popular Player-First Games
Sky Betting and Gaming’s head of content Philippa Ayres referred to the high expectations of its players set by the operator’s high-quality standards proven over the years. Ayres added that the diversification of the operator’s already impressive portfolio of releases with Push Gaming’s player-first games is expected to serve players with exactly what they are looking for.
With industry staple titles like the innovative Jammin’ Jars series, Big Bamboo, Nightfall, Fat Banker, Razor Shark, or Wild Swarm, Sky Betting and Gaming’s offering will be adding more spice to its portfolio.
Push Gaming is currently live in most of Europe’s regulated markets via prestigious brands like Betsson, Casumo, 888, Entertain, LeoVegas, PaddyPowerBetfair, 32red, and Svenska Spel. At the beginning of May, the company launched its gaming portfolio with Coolbet, thus accessing regulated igaming markets in Europe, as well as North and South America.
Launched in 1999, Sky Betting and Gaming was bought by The Stars Group in July 2018, which was later on integrated as an important part of Flutter Entertainment plc two years later.
After finishing her master's in publishing and writing, Melanie began her career as an online editor for a large gaming blog and has now transitioned over towards the iGaming industry. She helps to ensure that our news pieces are written to the highest standard possible under the guidance of senior management.