Latin America remains a region of priority for Pragmatic Play as the company hammers a new content deal with Colombian operator Zamba.
Pragmatic Play Extends Slot Selection to Colombia’s Zamba
Pragmatic Play has become the latest operator to extend its footprint in the Latin American market with as part of a fresh content deal with Colombian operator Zamba. Zamba customers will now be able to enjoy Pragmatic’s diverse portfolio of slot games, and specifically some of the studio’s best established-products.
The picks include all-time fan-favorite John Hunter series, the award-winning Wolf Gold, and Wild Walker, which is Pragmatic’s freshest release. Zamba will similarly receive access to Pragmatic’s gamification toolkit, Enhance, and tap freely into the growing portfolio of table games.
Pragmatic Play has allocated substantial time and effort into growing its Latin American ecosystem, tying up strategic partnerships with BetMotion in Brazil and Universal Race for the entire region.
The company appointed Victor Arias as Vice President of Latin America in June 2020 to oversee the company’s ambitious expansion move in the region. Commenting on the newest partnership with Zamba, Arias had this to add:
“We’re delighted to further strengthen our position in the regulated Colombian territory by going live with Zamba.”Pragmatic Play VP of Latin America, Victor Arias
Arias noted that Pragmatic Play has enjoyed good reception on the continent and that the company remained committed to building its momentum upwards.
Zamba Business Unit Manager Santiago Melo has expressed similar confidence in the partnership’s significance for both brands. Growing Zamba’s portfolio is a key priority for the company, Melo said.
By adding Pragmatic Play to the table, Zamba has a chance to expand on its offer by adding top-performing slots and appealing to audiences from all backgrounds. “Their products will take our portfolio of titles to the next level, and we look forward to a long and exciting partnership together,” Melo said.
Pragmatic Play is focused on a simple integration process through a state-of-the-art API solution. The company develops live casino and bingo solutions on top of its main focus on slots.