October 7, 2020 2 min read


Playson Propels European Outreach with Novibet Gambling Deal

Novibet grows portfolio of games with Playson’s authentic games. Playson will use this partnership as an opportunity to kick-start growth across Europe.

Playson Rolls Slot Portfolio on Novibet Casino

Playson has confirmed a game distribution agreement between themselves and the popular online casinos and sportsbook operator Novibet.

The online casino software developer will be integrating their popular slots titles such as Pearl Beauty: Hold and Win and Diamond Wins: Hold and Win straight into Novibet’s casino games catalog.

Players will now also be able to enjoy brand new releases from Playson like Solar King. Any new releases will be directly integrated into Novibet through Playson’s management and distribution platform.

Blanka Homor, Sales Director at Playson, commented on the deal, pointing out Novibet’s strengths:

“Novibet boasts strong commercial potential and impressive growth prospects, so we welcome this partnership and look forward to working with the company.”

With Novibet’s operations primarily based in the UK, Italy, and Greece, the deal allows for Playson to kick-start the expansion of their iGaming influence across these European markets with more to follow down the line.

“We’re thrilled to be integrating Playson’s immersive slot titles, and its retention-boosting engagement tools make for a strong addition to our portfolio,” added Nick Bachas, Chief Business Development Officer at Novibet.

Along with this content distribution agreement, Novibet will additionally benefit from Playson’s integration-free suite of engagement tools designed to improve the operator’s player retention statistics.

Playson previously struck other important content-distribution deals with Princess Casino. The deal was again focused on bolstering Playson’s European footprint and establishing the company’s clout in the region.

The vendor offered a variety of games to Princess Casino, including the Funky Fruits series and Timeless Fruit Slots portfolio, among others. In September, Playson signed a landmark deal with The Mill Adventure, a content distribution platform. Playson signed a similar content distribution deal with United Remote earlier this year.

Lead Editor

Mike made his mark on the industry at a young age as a consultant to companies that would grow to become regulators. Now he dedicates his weekdays to his new project a the lead editor of GamblingNews.com, aiming to educate the masses on the latest developments in the gambling circuit.

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