May 10, 2023 3 min read


Playson Grows in Italy Delivering Games for Vincitu

The deal provides a boost for Vincitu's offering and at the same time expands Playson's footprint in the country and on the Old Continent

The fast-growing digital entertainment supplier, Playson, announced a new deal expanding further its European presence. Details of the new deal emerged Wednesday and see the company provide its most popular games for Vincitu, a leading operator in Italy.

Under the terms of the new content agreement, Playson agreed to supply its leading slots, including Book of Gold: Multichance, Luxor Gold: Hold and Win, as well as Lion Gems: Hold and Win. Thanks to the new collaboration, the aforementioned titles have gone live with the operator in the country via Exalogic.

Still, Playson confirmed that it anticipates launching additional games with Vincitu in Italy soon. The deal represents a major achievement for the operator that is currently among the most popular sportsbook and casino providers in the regulated gambling market in Italy. In addition to expanding the operator’s offering, the deal helps boost the reach of Playson’s content and delivers its leading games to new players.

Elsewhere in Europe, the company recently agreed to deliver its content for Winbet in Romania. The deal between the duo was announced late in April and saw the leading provider of iGaming content expand its presence in the region by providing the operator with slots.

The Two Companies Are Excited to Join Forces

Francesco Marra, Vincitu’s casino manager, said that the company is delighted to introduce leading games from Playson. He acknowledged that the developer is among the top iGaming providers in Europe and predicted that its products will help Vincitu continue to grow. Finally, Marra noted: “Thanks to the latest innovations, Playson is able to enhance the experience for players day after day, creating a product capable of meeting the highest quality standards.”

We are very happy to finally be online with Playson’s innovative content.

Francesco Marra, casino manager at Vincitu

Alessandra Rosati, Playson’s account manager, added that Italy represents a significantly important market in Europe. She pointed out that the company is delighted to deliver its fan-favorite games for Vincitu in the country.

Italy is one of the most revered markets in Europe and it is fantastic for us to showcase our best titles with Vincitu.

Alessandra Rosati, account manager at Playson

“These three games are some of our best and we are convinced the operator’s player base will love the variety we have to offer,” added Rosati. Finally, Playson’s account manager said that the company plans to release new games this year and is looking forward to the success the deal with Vincitu will bring.


William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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