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Fiona Simmons May 16, 2023 2 min read
Playson Expands Reach with 888casino in Four Markets
The supplier of excellent content for the online casino segment will scale its content presence through an 888casino link-up in four separate geos in Europe
These include Italy, Sweden, Denmark, and Romania, all of which will see the local 888casino websites get a serious content injection thanks to Playson, a fast-growing supplier of spot-on products.
Playson and 888casino Continue to Grow in Europe Together
The deal will not cover the full extent of the Playson portfolio, but it will introduce 13 of the company’s most coveted and appreciated slots in Italy, Denmark, Romania, and Sweden. 888casino is one of the oldest and most respected brands not just in Europe, but very well the rest of the world.
The company launched its operations back in 1997 and it has now seen more than 25 million players access its casino platform and pick from more than 2,000 slot games. The arrival of content from Playson will significantly boost 888casino’s portfolio, including excellent games to its library, among which are Playson blockbusters such as Luxor Gold, Royal Coins 2, and Lion Gems.
Playson and 888casino have already collaborated earlier in 2023, but the expansion with the new 13 titles into new markets should see more innovative options available to players moving forward. Playson head of partnerships Christos Zouliantis welcomed the opportunity to see so many of the company’s games now showcase with one of the leading brands in Europe and the respective markets. Zouliantis said:
We are thrilled that 888casino will be showcasing some of our best titles across four of the most revered markets in Europe. It takes our existing partnership to the next level and demonstrates the faith that 888 has in our games offering to deliver exciting experiences.Playson head of partnerships Christos Zouliantis
888casino and Playson Happy with Their Collaboration
The head of partnerships was similarly excited about the opportunities that the supplier would enjoy in the specific markets, with Playson confident that it would considerably scale its local presence and awareness for its games.
Meanwhile, 888 Group managing director for International Unit, Nir Hakarmeli, said that Playson was a great partner to be adding, as the supplier has a superb track record in European markets.
“At 888casino, our focus remains on providing a safe and enjoyable gaming experience to all customers which means working with the best suppliers is of the utmost importance,” Hakarameli said and added that the group welcomed the opportunity to grow in the targeted markets as well.
Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at GamblingNews.com is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.