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Fiona Simmons December 21, 2023 2 min read
Pragmatic Play Expands Live Casino Proposition with BetMGM & LeoVegas
Pragmatic Play has deployed branded live casino games with the two operators, focusing on bolstering their presence in the vertical
Moving forward, both BetMGM’s UK-facing website and LeoVegas dot com will have access to a variety of live casino options developed by the company.
Expanding Live Casino Portfolio and Reach
Notably, Pragmatic Play has deployed its Auto Mega Roulette, a branded and authentic game that adds the Mega Multipliers feature for up to 500x wins calculated on the player’s base bet.
This will allow both companies to liven up their live casino vertical and continue to add products that help set them apart from competitors. Thanks to the authentic brand for each of the two operators, players will have access to an immersive experience that goes a little outside of the box when it comes to classic table games.
Pragmatic Play is looking to establish itself as a company that provides not only some of the best online slots but also works on its reputation as a company that brings tailored and customizable live casino games as well.
The most recent partnership has been hailed by company COO Irina Cornides who said that the new alliance with the prominent brands was an exciting milestone for the company, saying:
Our extensive suite of customization options adds another dimension for our customers, who can quickly and easily stand out with uniquely tailored and branded content.Pragmatic Play COO Irina Cornides
Customization Is Focus of Pragmatic’s Live Casino Efforts
Pragmatic Play has been actively developing its presence in the live casino vertical, ensuring that it meets important production and expansion milestones. Earlier this year, the company teamed up with Rank Group to power the latter’s live casino offering.
The company similarly expanded its live casino portfolio with Napoleon, the Belgian iGaming operator, which benefited from a range of additional titles, such as Roulette, and Blackjack, but also some of the original game shows by the company, to name Sweet Bonanza Candyland.
Continuing on this streak of personalization and tailored live casino experiences, Pragmatic Play also released a dedicated game for 1xBet, another prominent studio, in September.