October 12, 2023 3 min read

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Pragmatic Play Agrees to Add Live Casino Games for Rank Group

Representing a partnership extension, the latest agreement will bring Pragmatic's live casino games for Rank Group's brands in the UK

The leading provider of casino content, Pragmatic Play, announced it extended its partnership with the leading group that has a strong footprint across the gambling sector in Europe, Rank Group. Announced Thursday, the latest collaboration sees the iGaming content developer, agree to supply Rank Group with thrilling games from its live casino vertical.

The latest deal represents a partnership extension for the duo. This is because Pragmatic and Rank Group initially joined forces four years ago. At the time, Pragmatic agreed to deliver its slots games, powering the operator’s offering with engaging titles that stand out with quality graphics and features.

Now, under the new partnership extension, Rank Group’s operators in the UK, Mecca Bingo and Grosvenor Casinos, will be able to provide engaging live casino games from Pragmatic. The aforementioned operators are among the most popular gambling companies in the UK. Thanks to the recent agreement, Grosvenor Casinos and Mecca Bingo will expand the offerings available to their clients.

Per the terms of the new deal, customers of the two operators will be able to access player-favorite live casino titles from Pragmatic Play. Such include Vegas Ball Bonanza and Sweet Bonanza CandyLand, among other hit games renowned for their immersive gameplay and quality.

Recently, Pragmatic signed another similar deal with Napoleon Sports and Casino. Under the terms of that partnership, the iGaming content supplier agreed to deliver its live casino games, powering the operations of the market-leading gambling operator in Belgium.

Rank Group Is Excited to Continue Its Partnership with Pragmatic

Cyrus Moreno, Rank Group’s head of gaming, spoke with excitement about the recently extended agreement with Pragmatic. He said that it is thrilling to see more games from the leading provider power the company’s brands. Additionally, Moreno acknowledged the exceptional success Pragmatic’s slots enjoyed over the last few years.

Moreno pointed out: “The Live Casino offerings are sure to also be high-performers with multiple acclaimed titles in the portfolio.” Finally, he said that Rank Group is looking forward to the success the new partnership will bring.

We’ve seen success with Rank Group for over four years, and we’re thrilled to now be bringing premium Live Casino content to complement the success of our Slots offering across their top brands.

Irina Cornides, chief operating officer at Pragmatic Play

Irina Cornides, Pragmatic Play’s chief operating officer, was similarly delighted with the extended deal with Rank Group. She spoke about the success the collaboration between the duo brought over the last four years.

Cornides added that Pragmatic is now thrilled to expand this successful partnership by bringing its premium live casino content and complementing the offering of the two brands. Last but not least, the chief operating officer said that Pragmatic is excited to contribute toward the success of Rank Group for years to come.

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William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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