September 18, 2023 3 min read


OpenBet Inks Brazilian-Facing Deal With Play7.Bet

The new deal marks OpenBet's entry into Brazil, a move that comes ahead of the much-anticipated sports betting market launch in the country

The popular platform offering trading and risk, as well as content and services to operators within the sports betting sector, OpenBet, announced a new groundbreaking partnership. The company confirmed Monday it joined forces with the sports betting brand, Play7.Bet. The new major partnership marks OpenBet’s entry into Brazil and comes ahead of the sports betting market launch in the country.

Currently, the company has already established its presence as a leading provider of technology and solutions with operators across the globe. Under the terms of the new deal, OpenBet will power Play7.Bet’s operations by delivering its full stack of products and services.

Thanks to the new deal, the operator will also leverage the platform provider’s versatile Betting Engine and Managed Trading Services. The aforementioned solutions are already renowned within the gambling sector for their scalability and unique capabilities, allowing operators to process huge volumes of wagers in different markets across the globe.

The latest collaboration will also see Play7.Bet leverage OpenBet’s Player Account Management (PAM) technology. The innovative PAM allows operators to create unique gaming experiences via promotions while at the same time providing options for responsible gambling and complying with anti-money laundering (AML) requirements.

Recently, OpenBet strengthened its AML capabilities after a deal with the fraud detection, AML and responsible gaming leader, Neccton. This strategic integration enabled the company to provide innovative sports betting technology backed by AI and cloud features that help protect the players.

The Deal Marks an Exciting Moment for Play7.Bet, OpenBet

Moises Deiab, Play7.Bet’s CEO, revealed that the company is proud to join forces with OpenBet. He spoke about OpenBet’s strong position within the betting and gaming sector and acknowledged the effectiveness and scalability of its products. Deiab noted that OpenBet’s technology will be critical for the growth of Play7.Bet in the region. Finally, he pointed out: “We have big plans for the market and OpenBet is at the heart of them.”

We are very proud and excited to be partnering with OpenBet. OpenBet is well known for having the most complete and scalable sports betting products and services in the world and their value to us will be critical.

Moises Deiab, CEO at Play7.Bet

Jordan Levin, OpenBet’s CEO, was similarly excited about the freshly-inked deal with Play7.Bet. He praised the company’s extensive experience in product development, spanning more than two decades. Moreover, Levin predicted that the deal with Play7.Bet will help OpenBet grow further. Last but not least, he reiterated that the company is delighted and thrilled to forge this strategic agreement with the operator for the market in Brazil.

We are very excited to have signed a deal with Play7.Bet.

Jordan Levin, CEO at OpenBet

Brazil is expected to become one of the largest sports betting markets in the world. According to H2 Gambling Capital data, the market in the country is expected to generate some $6.4 billion in gross gaming revenues annually.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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