Baltics sports betting brand Olybet and Italian Seria A soccer team Fiorentina have announced a new sports partnership agreement that named the brand the team’s official regional betting partner.
Stadium Brand Visibility
The deal between Olybet and ACF Fiorentina aims to further strengthen the sports betting brand’s exposure in European football and will see both Olybet and Olybet.TV branding displayed on the sideline LEDs at Artemio Franchi Stadium, home of the Serie A outfit, during European and domestic competition matches. ACF Fiorentina Director Joe Barone asserted, “We are delighted to welcome OlyBet to the Viola family and we are very pleased with this new regional partnership which confirms Fiorentina’s global growth in high potential markets like this one. I am convinced that the partnership will allow both brands to further develop their commercial strategy at an international level.”
The partnership agreement with Olybet will provide the Serie A team with new and unique opportunities to engage with its domestic fans and fans of the sport throughout Europe via content and promotions on the brand’s platform.
We are very excited to begin this partnership with Fiorentina, its leadership, its players and most importantly, the fans. Fiorentina has a long tradition and strong ambitions for the future. A multiverse of sports entertainment and news, competitions and live events will be accessible globally through the OlyBet.TV platform. This is a great partnership.”Corey Plummer, Chairman and CEO, Olympic Entertainment and OlyBet
Expanding Presence across Sports
The partnership deal with Fiorentina is the latest step of the brand’s international development, which saw so far Olybet team with two of the major leagues in the US to become the official betting partner of the NHL and NBA in the Baltic region.
In June, Olybet’s parent company Olympic Entertainment Group signed a deal with the NHL to allow the professional hockey league to utilize Olybet’s presence at various establishments in Estonia, Latvia, and Lithuania and gain further exposure in the region.
The NHL deal followed the blueprint of the sponsorship agreement Olympic Entertainment Group signed with the NBA in the summer of 2020, under which the professional basketball league designated Olybet as its official betting partner in the Baltics and Slovakia throughout the summer of 2022.