OLG Game Plan, new sports betting series produced via the collaboration between OLG, Twitter and so.da, launched this week in Canada, to mark the 10th series developed under the Twitter Originals Fueled by so.da.
Interactive Series to Elevate Fan Experience
The series, Twitter’s first brand-led sports betting show in Canada and OLG’s first-ever sports program, will be available on a new digital OLG hub and Twitter on a weekly basis, alongside exclusive sports content.
Speaking on the announcement, Dervla Kelly, senior vice president of marketing & so.da at Corus Entertainment, outlined Twitter Originals Fueled by so.da as the “best-in-class program that connects consumers with brands,” utilizing “custom content” to drive “meaningful engagement.”
“The betting space is exploding and we’re excited to be working with OLG on our latest content venture with this interactive series that will elevate the way fans engage with their favorite sports.”Dervla Kelly, Senior Vice President, Marketing & so.da, Corus Entertainment
Kelly also added that so.da will provide “segments and organic content” across OLG’s social media, in addition to the weekly episodes, to invite fans to engage with OLG not only by watching the full episodes but by placing bets and exploring special offers.
“In total, we’ll be delivering over 800 pieces of content for the run of series,” Kelly outlined.
#OLGGamePlan, a show developed for sports fans, will feature each week with digestible sports analyses to help the public make smart Proline picks on teams, games and players, delivered via interviews with sports legends and luminaries in an interactive content environment in which the viewer becomes a part of the fun.
Ahead of Super Bowl LVI
The show’s hosts Docking and Smith will welcome three-time Super Bowl most valuable player and former San Francisco 49ers legend Joe Montana in the first episode of the #OLGGamePlan to comprehensively discuss this year’s Super Bowl LVI match between the Bengals and Rams. The episode, produced and edited by the production team at so.da will air in time for the Big Game.
“Game Plan gives PROLINE sports bettors in Ontario the inside scoop on entertaining and informative content, and who better than Joe Montana to kick off pre-game insights around Super Bowl LVI.”David Pridmore, Chief Digital & Strategy Officer, OLG
Pridmore also hailed the show as opening a “new window into the sports world” by offering “one-of-a-kind insights and sports wagering content,” building on three decades of sports betting history to elevate the customer experience to new heights.
Commenting on the announcement, Twitter Canada partnership manager Shay Thiyagarajah branded #OLGGamePlan as an “all-star addition to the Canadian sports conversation” on the social media, providing “exactly the kind of content” for Twitter sports audiences to “deliver a unique sports betting experience that will equal parts inform and entertain.”