July 27, 2023 3 min read


NOVOMATIC Africa Introduces Management Team Changes

Sonya Nikolova will exit the company, Chantel Crossley will join the board

NOVOMATIC’s African unit, NOVOMATIC Africa, unveiled a new management structure. The changes to its team will come into effect starting August 1.

As announced by the company, Sonya Nikolova, one of its board of directors members and biggest contributors to the company’s growth in South Africa, will move back to Europe. Following her exit from the African branch, Nikolova will join the main company in a new global sales role at NOVOMATIC’s Austrian headquarters.

At the same time, Muriel Loftie-Eaton and Alexander Merwald will retain their current positions at NOVOMATIC Africa’s board of directors. Loftie-Eaton will also join Merwald as managing director at NOVOMATIC South Africa.

Speaking of MD positions, Chantel Crossley will be appointed as managing director of NOVOMATIC Africa. In addition to that, Crossley will join Merwald as MD co-heading the group’s business in Eswatini.

Crossley is a chartered accountant with degrees from the University of Witwatersrand. She boasts years of experience in financial positions, having previously served other South African companies, such as EOH Mthombo and Deloitte South Africa. Her experience and knowledge made her a perfect asset for NOVOMATIC’s African operations.

Crossley Is Happy to Work with NOVOMATIC

Crossley commented on her new positions, sharing her delight to work with NOVOMATIC. The appointee expressed her excitement about working for one of the largest integrated gaming companies in the world and said that she is looking forward to bolstering NOVOMATIC’s local growth.

Now, I am looking forward to being able to contribute my personal management expertise and experience on a strategic level to further the growth of the Group in the region.

Chantel Crossley, managing director, NOVOMATIC Africa

Merwald expressed his and Loftie-Eaton’s delight to welcome Crossley on board. He said that his team is excited to welcome her as MD at the NOVOMATIC Africa Group and said that he is excited to work with her.

We are looking forward to collaborating with her [with Crossley] to grow NOVOMATIC’s markets in the South African region together.

Alexander Merwald, managing director, NOVOMATIC Africa

NOVOMATIC has been spearheading gaming in South Africa for over two decades. The company’s African business in headquartered in Midrand, allowing it to deliver best-in-class products and services to local operators.

NOVMATIC continues its global expansion with launches and deals in numerous regulated markets. At the beginning of this month, the company expanded its Asia-Pacific presence via a partnership agreement with Tecnet Asia.

Last year, the gaming giant secured G4 certifications in Italy and Spain.


Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at GamblingNews.com is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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