NASCAR announced it entered into a content deal with in-venue sports betting marketing and technology platform supplier BettorView to expand its footprint and boost fan engagement.
On-Screen Sports Betting Content
The partnership between NASCAR and BettorView, the first for the platform provider with a professional sports league, is set to deliver content from the league at venues nationwide where sports betting is legalized and regulated, to affirm the role the racing series hold in the sports betting landscape.
“We’re excited to bring our marketing and technology solutions to NASCAR and its partners, as the only multichannel solution of its kind in iGaming. BettorView is proud to assist NASCAR in its ability deliver measurable ROI to sportsbooks, with an emphasis on new user acquisition and increased betting activity.”Javier Vargas, COO, BettorView
Powering more than 1,000 in-venue screens nationwide with on-screen touch technology, brand ambassador activations, and digital content marketing via a patented technology, BettorView is a one-of-a-kind multichannel solution supplier in the gaming space.
“Since its inception, the vision for BettorView has been to enhance and reimagine sports fans’ in-venue experiences with our technology and industry expertise. As a gaming and venue operator, it’s exciting to partner with NASCAR, whose long-term strategy in the gaming space is as innovative, as it is focused on serving its fans and sportsbook partners alike.”Seth Schorr, CEO, BettorView
Under the new partnership deal, BettorView will provide customized NASCAR statistics, analytical insights, and odds across the platform’s entire portfolio of venues, including restaurants, bars, stadiums, as well as NASCAR tracks, to reach millions of fans of the racing series in jurisdictions with legal sports betting, starting with the upcoming NASCAR Playoffs.
“This collaboration will allow us to deliver NASCAR-specific content to a massive number of people actively engaged with sports betting. NASCAR’s handle is increasing at a healthy rate and this partnership will deepen our connection with this growing audience on a national scale.”Joe Solosky, Managing Director, Sports Betting, BettorView
High-Profile Partnership Deals
The platform, which launched in 2019 via partnership deals with hospitality venues and professional sports teams, provides the industry-first plug-and-play sports betting solution to bring content across in-venue screens nationwide.
After a series of partnership deals signed in the past 2 years, including naming Penn National Gaming, BetMGM, and WynnBet as its Authorized Gaming Operators, Sportradar and Betgenius as its integrity partner and data provider, respectively, IMG Arena as its international streaming partner, and others, NASCAR established its presence in the sports betting space.
With a platform optimized for the best sports and sports betting information to engage with fans and bettors alike, the deal with BettorView is expected to increase dwell time, generate revenue, and further expand NASCAR’s footprint in the growing sports betting markets.