Sportsbook and online gaming operator LV BET has secured a partnership with EFL Championship soccer team West Bromwich Albion for the 2021/2022 season. The partnership comes as “The Baggies” will be trying to break back into Premier League. LV BET and West Bromwich will run various marketing campaigns together with a focus on driving stronger fan engagement. The duo has announced a “fans-first” strategy as part of their efforts down the line.
The operator will run numerous initiatives and contests to keep fans engaged and offer fans various prizes. There will be matchday experiences and numerous merchandise options West Bromwich loyalists may benefit from. LV BET will similarly seek to expand its own and the club’s branding and boost awareness for their products. The operator wants to communicate a safer, responsible gambling message to fans that may be new to the institution of sports gambling.
Just What Fans Need
LV BET will seek to drive the message home with sports fans while still promoting its own products. Players will be able to access the company’s unique content tailored to the consumer base’s specific needs. Commenting on this partnership, LV BET CCO Marcin Jablonski said, “Partnering with a storied club like West Bromwich Albion presents us with a unique opportunity. This is a club with a deep-rooted and highly committed fanbase. We’re genuinely enthused by the prospect of connecting with those fans, maximizing our partnership rights, and taking our brand presence to new heights in the UK.”
West Bromwich Albion commercial director Simon King has commended the operator of the sports on its history of successful sponsorships in soccer and welcomed the current tie-up. King argued that he was happy with Albion proving to be a worthwhile partner to LV BET and stressed the importance of promoting responsible gambling.
“We’re happy that our new partner shares this value,” King added. LV BET has sought closer ties with English soccer in the past, sponsoring various teams and soccer players. The company also sponsored Wisla Krakow FC and Slask Wroclaw FC in Poland, two more soccer outfits.
The partnership comes at a time when current gambling laws are being revised, and shirt sponsorships are proving a contentious point for lawmakers. Earlier this year, LV BET appointed Douglas Costa as brand ambassador, boosting the operator’s efforts in Latin America and Brazil.