Light & Wonder to Aggregate Crucible Gaming Content

Leading gambling content and services provider Light & Wonder has signed a deal to aggregate content from Crucible Gaming. The latter company is a fast-growing gaming studio that has rolled out a number of very successful titles since its founding.

Under the agreement, five of Crucible Gaming’s best games will go live on Light & Wonder’s aggregation platform. The games are a mix of traditional concepts and innovative features, resulting in familiar, yet exciting experiences.

Crucible Gaming is led by a seasoned team of industry professionals with years of experience in the iGaming and land-based gaming sectors. The success of the studio’s products is further underpinned by its profound understanding of what players want and the close relationships it forms with operators.

For Light & Wonder, this partnership represents an opportunity to expand its content portfolio, while forming an important relationship with a promising studio.

Light & Wonder Is Bullish on Enhancing Its Portfolio

Light & Wonder’s excitement about the deal was reflected in a comment by Steve Mayes, its senior director of digital partnerships. According to Mayes, the deal attests to Light & Wonder’s “relentless pursuit of bringing high-quality and unique experiences to the market.”

Mayes also praised Crucible Gaming for its huge strides in the industry since its founding. The director said that Light & Wonder is excited to further elevate the studio’s content via its global gaming ecosystem.

With titles that have already been received with overwhelming success worldwide, we are delighted to be able to share its vision to our operator network.

Steve Mayes, senior director of digital partnerships, Light & Wonder

Ed Byard, Crucible Gaming’s founder and chief executive officer, also commented on the agreement saying that his team is very excited to team up with Light & Wonder.

We are probably the most experienced newcomers in the industry with a great history of products under our belts and are fully intent on pushing the boundaries of iGaming in the coming years.

Ed Byard, founder & CEO, Crucible Gaming

Byard promised that his team will continue to leverage its cutting-edge ANVIL framework to build more innovative and high-earning products. He also thanked Light & Wonder’s team for their trust in what Crucible Gaming has to offer.

Light & Wonder currently offers a vast library of more than 3,500 games, including both in-house and aggregated content. The company continues to expand its portfolio and recently formed agreements with studios such as RubyPlay and 1X2 Network.

Committed to innovation, Light & Wonder also made a significant investment in the no-code automation platform Flows.