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Angel Hristov December 21, 2023 2 min read
Light & Wonder Launches Its Playzido Platform in Ontario
Players in Ontario will be able to try out games from top content providers such as Bang Bang Games, Atlantic Digital and Pixiu Gaming
Gambling product and services powerhouse Light & Wonder has made further strides in North America thanks to the launch of its content creation platform Playzido in Ontario, Canada. This move follows Light & Wonder’s foray into South Africa, allowing it to tap into yet another major region.
Through the company’s Playzido content creation platform, the supplier will get to roll out a number of games from leading studios in the Canadian province. As a result, players in Ontario will be able to try out games from top content providers such as Bang Bang Games, Atlantic Digital and Pixiu Gaming.
Light & Wonder pointed out that this launch is the latest step in the company’s overall strategy to team up with independent game developers to develop localized content. Thanks to this, Light & Wonder has been able to leverage its Playzido Remote Gaming Server platform to power operators with access to unique new gaming experiences.
Light & Wonder Is Excited about the Launch
Light & Wonder’s overall iGaming content library currently boasts over 3,500 games from a global network of proprietary and third-party studios. Thanks to its robust technology, the gambling products giant has been able to inject content into its partners’ platforms with ease.
In addition to that, the company offers a comprehensive selection of safer gambling tools that allow operators to engage players with care.
Byron Bridger, Light & Wonder’s managing director for Canada, commented on the matter, expressing his excitement about the Playzido platform’s foray into the province of Ontario. He explained that this move will expand the company’s presence in the region and teased that his team is already hard at work creating games tailored to local players’ needs.
It [the launch] provides further evidence of our mission to empower operators to craft groundbreaking and branded content, both in North America and beyond. We are now focused on creating a host of compelling new gaming experiences that speak to player appetites in Ontario.Byron Bridger, MD for Canada, Light & Wonder
In other news, Light & Wonder just appointed the business heavyweight Oliver Chow as its new chief financial officer, putting him in charge of the company’s finances. Chow was appointed in the wake of Connie James’ departure and served as interim CFO before being appointed to a permanent position at the company.