July 28, 2023 3 min read


Lamontville Golden Arrows Select 10bet for Principal Partner

The new sponsorship agreement, spanning over the next three years, continues the growth of 10bet in South Africa

The global online gambling and sportsbook operator, 10bet, announced it forged a new sponsorship agreement, expanding further its global footprint. The company confirmed Friday it was selected as the principal partner of Lamontville Golden Arrows, a famous South African soccer club based in Durban. Under the terms of the new sponsorship deal, 10bet will benefit from brand exposure via the club’s main and reserve team kits. Per the new collaboration, the brand’s logo will be present on the front of the shirt of both home and away kits of the Golden Arrows for the next three years.

The new sponsorship agreement will help promote the 10bet brand and reach new audiences. At the same time, the collaboration complements the growth of the betting and gaming company in South Africa. In fact, recently, 10bet joined forces with South Africa’s national men’s team, Bafana Bafana. That deal saw the brand become the Official Betting Partner of the team.

Michelle Henriques Colborne, 10bet SA’s chief revenue officer, spoke about the rich history of the Golden Arrows and acknowledged the club’s strong presence in the country. At the same time, she highlighted the unique growth opportunity that the new collaboration represents for 10bet.

According to Colborne, 10bet and the Golden Arrows share similar passions and goals. She predicted that the collaboration will help the club engage with new fans and connect better with existing fans while helping 10bet grow further as well.

Golden Arrows is a brand with a rich history, strong presence and support, and is a perfect complement to our own growth ambitions here at 10bet SA.

Michelle Henriques Colborne, chief revenue officer at 10bet SA

10bet Continues to Grow South African Presence

The betting and gaming company’s chief revenue officer addressed the collaboration with Bafana Bafana. She said that the deal with the famous team “is one based on pride, passion and the love of the beautiful game.” Colborne spoke about Bafana Bafana, saying that it is a famous brand that millions of South Africans love. Last but not least, she explained that the agreement with the team represented another excellent deal that can help fuel the growth of 10bet in the region while bringing thrilling experiences for sports fans.

As Lamontville Golden Arrows we are delighted to welcome on board our new sponsor, 10bet, to kick start the 2023-2024 season,

explains a representative of the Lamontville Golden Arrows

A representative of the Lamontville Golden Arrows shared the excitement of 10bet’s chief revenue officer. The representative explained that 10bet believes in the club’s goals, vision and values. Finally, the representative of the club predicted that the collaboration will enable Golden Arrows to reach new football fans across the country.


William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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