July 4, 2023 3 min read


10bet South Africa Secures Hallmark Sponsorship Deal

The operator became the official partner of Bafana Bafana, the country’s national soccer team

10bet South Africa’s four-year collaboration with the South African Football Association (SAFA) marks a significant milestone for the company’s efforts in the region. The extra funds will be instrumental for the national team’s upcoming tournaments, while the operator will significantly bolster its brand recognition. This mutually beneficial partnership reflects the two parties’ shared values and paves the way for future collaborations.

Fans Will Have New Ways to Engage with the Sport

As the official betting partner of Bafana Bafana, 10bet will actively engage with soccer fans by offering unique experiences, exclusive promotions, and exciting betting opportunities related to the team’s matches and events. This collaboration creates a platform for soccer enthusiasts to immerse themselves in the sport, fostering a sense of excitement and community among fans.

Collaborating with South Africa’s soccer authority will ensure that the operator remains in touch with the evolving needs of audiences, guaranteeing long-term success. 10bet South Africa chief revenue officer Michelle Henriques Colborne was excited regarding the collaboration, highlighting the two entities’ shared values and commitment to their fans.

Bafana Bafana has played a pivotal role in bringing people together, generating excitement, and positively impacting communities. (It) is a perfect fit for our growing brand.

Michelle Henriques Colborne, 10bet South Africa chief revenue officer

This partnership provides an excellent opportunity to increase brand visibility and reach a broader audience of passionate soccer fans. 10bet will benefit from exposure through various community initiatives and social media campaigns. This heightened visibility will strengthen the operator’s position as a trusted and reputable South African sports betting brand.

10bet’s Support Will Bolster the National Team

Beyond the promotional aspect, the partnership between 10bet and SAFA emphasizes their shared goal of empowering South African soccer. The operator will support the national team during the next two Africa Cup of Nations (AFCON) tournaments, contributing to the sport’s enduring growth and success. SAFA CEO Lydia Monyepa was excited regarding the collaboration, hoping it would lead to long-lasting benefits.

We hope this partnership will help us bring fans the best possible product and experience and continue growing South African football.

Lydia Monyepa, SAFA CEO

South Africa’s untapped sports betting market presents a compelling opportunity for operators. Despite 10bet’s late arrival in the country, the brand has already secured a stable foothold and plans to bolster its regional presence. However, 10bet’s newest partnership coincides with rising concerns regarding problem gambling in sub-Saharan Africa as regulators seem powerless to stop unscrupulous operators.

Despite the uncertain regulatory environment, 10bet recognizes the importance of responsible gambling and player welfare. The company’s newest partnership with SAFA relies on their mutual commitment to engaging audiences inclusively and responsibly while allowing soccer and betting fans to enjoy their hobbies to the fullest. Utilizing the authority’s significant local experience should allow 10bet to excel in the region and become an example for other operators.

Deyan is an experienced writer, analyst, and seeker of forbidden lore. He has approximate knowledge about many things, which he is always willing to apply when researching and preparing his articles. With a degree in Copy-editing and Proofreading, Deyan is able to ensure that his work writing for GamblingNews is always up to scratch.

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