December 2, 2020 3 min read

Kindred Adds Live Casino Portfolio by Pragmatic Play

The gaming industry content provider, Pragmatic Play, revealed that the integration of its Live Casino portfolio for Kindred Group was completed. According to the Head of Gaming at Kindred, Cristiano Blanco, the new state-of-the-art products will entertain the company’s clients for years to come.

Pragmatic Play’s Live Casino Portfolio Is Now Integrated for Kindred

The leading gaming industry content provider, Pragmatic Play, announced that it finalized the integration of its Live Casino portfolio with the leading gaming operator Kindred. The latest deal builds upon an already existing partnership between the two companies. With that in mind, previously Kindred has already integrated the slots by Pragmatic Play.

Announced on December 1, under the deal, Kindred received access to Pragmatic Play’s Live Casino portfolio. In fact, the live casino games have proved to a major success after the launch of the new Blackjack, Roulette Azure tables as well as Baccarat and Speed Baccarat. Furthermore, Pragmatic Play’s first game show Mega Wheel is also going to be released soon.

According to the statement released by Pragmatic Play, currently, the company produces up to 5 new slot titles a month. Furthermore, the company is delivering Live Casino as well as Bingo products through its multi-vertical offering. With that in mind, Pragmatic Play’s entire portfolio is available through single API integration.

In a statement, Lena Yasir, Vice President at Pragmatic Play revealed that the company is thrilled to share its products and innovation with one of the largest operator groups such as Kindred. Furthermore, she outlined that direct integration enables Pragmatic Play to share innovative products while at the same time delivering a chance for big prizes, which results in bigger excitement for the players of the operators. In conclusion, Yasir said that the company has seen impressive results from its Live Casino portfolio and it is eager to see how the products will perform with Kindred.

Kindred Group Continues to Grow

According to Cristiano Blanco, Head of Gaming at Kindred, the existing partnership between Kindred and Pragmatic Play has been rewarding for both parties. He added that the direct integration of their Live Casino portfolio will allow the two companies to “align even closer“.

We know that their state-of-the-art products will entertain our customers for years to come.”

Cristiano Blanco, Head of Gaming at Kindred

The recent move by Kindred only confirms that the company is clearly focused on growth. In fact, In November, the operator revealed its third quarter report, outlining a 24% increase of gross winning revenue reaching £280.7 million. In other words, despite the pandemic impact, with the help of its diversified model, Kindred was able to shrug off disruptions.

Furthermore, earlier this week, the gaming operator joined forces with the software development company Microgaming to launch the Jungle Mega Moolah slot game. With that in mind, the game which is a member of Microgaming’s progressive jackpot network is already live on Kindred’s platforms.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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