January 17, 2023 3 min read


iGaming Pro Zajdel Joins Sport Buff as Partner

Nicklas Zajdel, an experienced iGaming expert, will work with Sport Buff’s team, the gamification specialist announced. The veteran will assist the company as a partner and investor

Zajdel boasts 15 years of experience in the iGaming and online sports betting sectors. He is also a seasoned leader who has occupied leadership roles at many notable companies. His past experiences include a tenure as the group chief operating officer of Fortuna Entertainment Group. In 2019, Zajdel also had a short stint as the chief digital officer of Intralot.

Earlier, the iGaming pro used to work for Ladbrokes Coral for over five years, occupying various notable positions at the company. Prior to that, he worked for Playtech and bwin.

Zajdel Believes in Sport Buff’s Potential

Zajdel released a statement about joining Sport Buff as a partner and investor. He noted that he is thrilled to be working with the gamification specialist and shares their vision of being the global leaders in engagement and activation when it comes to digital broadcasts and live streaming.

The investor noted that his investment attests to his trust in the company, its team and its ambitions.

Buff has an innovative product, inspiring founders, a skilled and passionate team and exceptional potential whilst the benefits to broadcasters, sports and viewers are proven. Their real-time fan engagement experience is genuinely innovative, hugely enhancing engagement and monetization opportunities for content partners.

Nicklas Zajdel, partner and investor, Sport Buff

Zajdel concluded that he is looking forward to working with Jonty Whitehead and Benn Achilleas, the company’s founders. He is also excited to partner with Sport Buff’s board of directors and the company’s team as a whole. He promised to share his experience from the gaming and betting sectors and help the Sport Buff grow and improve its products.

Sport Buff’s Leadership Is Happy to Have Zajdel’s Backing

Meanwhile, Jonty Whitehead, Sport Buff’s co-founder and president, welcomed Zajdel to the team. Whitebeard pointed out that his team has known about Zajdel for quite a while, making the current partnership even more exciting.

Whitebeard added that he is happy that Zajdel has taken a “keen, long-term interest” in the development of Sport Buff products and likes the company’s approach. At the same time, Buff is excited by the opportunities Zajdel will bring to the business.

Buff’s expertise across broadcast and digital engagement is well-known and Nick will add further to our commercial and operational capabilities through his extensive experience in building partnerships, understanding of data, ability to create valuable transactions and knowledge of fueling both B2B and B2C relationships.

Jonty Whitehead, president and co-founder, Sport Buff

The news comes soon after Sports Buff made headlines by delivering engaging gamified on-screen experiences to global broadcasters during last year’s FIFA World Cup. In August, the company also completed a funding round that provided it with $2.5 million to scale up its business.


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