April 26, 2024 3 min read


Hard Rock Bet Launches Game-Changing Parlay Innovation SGP Max

This innovative feature enables users to merge a maximum of 20 bets spanning different games, sports, and futures betting markets

Hard Rock Bet has officially launched its innovative SGP Max feature, promising a revolution in Same Game Parlay (SGP) experiences.

Hard Rock Bet Unveils Parlay Betting Feature Allowing Up to 20 Bets

SGP Max, unveiled on April 24, marks a significant advancement in the realm of parlay wagering, offering bettors the unprecedented ability to amalgamate multiple same-game parlays into a single, comprehensive wager. 

This cutting-edge feature empowers users to combine up to 20 bets across various games, sports, and futures betting markets, thereby enhancing the customization and flexibility of their parlay options.

Following the launch, Mike Primeaux, Hard Rock Digital’s managing director of product and technology, said:

“With the launch of SGP Max, we have simplified the Same Game Parlay experience and provided exponentially more customizable, easy-to-use parlay options for our players. We are committed to having the best product in the market, and based off the feedback from our beta launch, we know our players are going to love these new features and functionality.”

The rollout of SGP Max signifies a pivotal moment for Hard Rock Bet, positioning the platform as a frontrunner in the industry’s ongoing evolution. With seamless integration into the Hard Rock Bet app and website, users can seamlessly leverage the SGP Max feature to craft intricate parlay wagers from any screen, eliminating the need for cumbersome navigation through separate wagering interfaces.

Furthermore, to streamline the betting process, Hard Rock Bet has introduced a convenient toggle feature within each game, enabling bettors to effortlessly identify eligible wagers tailored for SGP builds. This intuitive enhancement underscores the platform’s dedication to fostering an intuitive and user-friendly betting environment.

Despite ongoing legal challenges in Florida, where Hard Rock Bet operates as the exclusive online sports betting operator, the company remains steadfast in its mission to provide unparalleled betting experiences for its customers. 

Hard Rock Bet, Florida’s sole legal online sportsbook, launched unexpectedly on December 5, facilitated by the Seminole Tribe, despite the ongoing legal dispute with operators like West Flagler Associates

The launch followed a series of legal battles and the signing of a gaming compact in 2021, granting the Seminoles exclusive statewide rights to online sports betting. 

In other news, Hard Rock Digital unveiled its new social gaming division, Hard Rock Games, with a focus on creating free-to-play online and mobile games back in December. The division emerged following the acquisition of WGames, bolstering Hard Rock’s position in the social gaming sector. 

With plans to create world-class games and utilize WGames’ proprietary technology, Hard Rock aims to enhance player engagement and expand its presence in online gaming. 


Silvia has dabbled in all sorts of writing – from content writing for social media to movie scripts. She has a Bachelor's in Screenwriting and experience in marketing and producing documentary films. With her background as a customer support agent within the gambling industry, she brings valuable insight to the Gambling News writers’ team.

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