July 7, 2021 3 min read


Hard Rock Atlantic City Adds Industry Executive Michael Woodside to its Ranks

Hard Rock Hotel & Casino in Atlantic City has hired gaming veteran Michael Woodside as its new vice president of entertainment and marketing services.

Michael Woodside joins Hard Rock Hotel & Casino

Hard Rock Hotel & Casino in Atlantic City welcomes industry veteran Michael Woodside as its new VP of entertainment and marketing services. In his new role, he oversee the resort’s digital marketing, public relations, advertising, entertainment., and social media departments.

Before joining Hard Rock Atlantic City, Woodside worked at Borgata, MGM Resorts property for 17 years, where he most recently served as vice president of marketing since 2008. He has vast knowledge and experience in the gaming industry, as he had various roles in player development, marketing, casino credit and entertainment. Woodside parted ways with Borgata during the pandemic in 2020.

Woodside also participated in many community service efforts, including the American Cancer Society, Habitat for Humanity and more. This year, he will represent the Hard Rock Atlantic City campaign “Real Men Wear Pink” to raise awareness for breast cancer research through Making Strides Against Breast Cancer.

Property President Joe Lupo said, “Hard Rock Atlantic City is excited to welcome Michael to our team.” Lupo added that Woodside’s extensive experience in the gaming industry is invaluable to the resort’s commitment to be a leader in land-based gaming entertainment in Atlantic City.

June 28 is named “Hard Rock Day” in Atlantic City

On June 28, Hard Rock Atlantic City celebrated its third anniversary with full capacity since the pandemic. Country music star Darius Rucker sang at the event and city officials have now named June 28 “Hard Rock Day.”

The casino opened its doors in 2018 after a $500 million renovation from Trump Taj Mahal. This year the resort. It has entered the fierce Atlantic City competition and managed to reach 2nd place in town, reporting casino revenue of $151.1 million in five months, representing a market share of around 17%. To make the community a better place, the casino donated $10,000 each to the Atlantic City Rescue Mission, Turning Point Day Center and Covenant House.

Atlantic City Hopes for Recovery

Atlantic City’s casinos were impacted by the pandemic last year. COVID-19 wiped out all of the state’s efforts to rebuild the industry after the financial bubble crisis in 2008. However, the gambling industry’s heart has optimism for a swift recovery after the setback from the pandemic. According to recent reports, the casinos’ profits are on the rise, and there could be a change in how they will calculate their taxes.

According to Oliver Cooke, an associate professor of economics at Stockton University and an editor of a CPP report, recovery is on its way, and it will continue further in 2021. He said, “It would be especially welcome news for the southern New Jersey regional economy.”


Eva is a PR specialist and communications expert with ten years of experience in campaign organizing and creative writing. She is also a published author of fictional stories. Eva recently developed an interest in economics and the gaming industry after discovering the inspirational story of Molly Bloom.

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