GiG Continues Ontario Growth with Venture Labs Deal  

Just after finalizing its €15 million bond issue, Gaming Innovation Group (GiG), an iGaming marketing and media leader, announced the signing of a head of terms agreement with Ventures Lab. A market-leading leading online sports betting and gaming group, Ventures Lab will become GiG’s fourth partner in Ontario.

In line with GiG’s global growth strategy, the deal will see the company supply Ventures Lab with its award-winning iGaming platform. The former company will further underpin its new Canadian partner by providing it with robust AI tools such as DataX and LogicX.

The AI-powered solutions exemplify GiG’s philosophy of utilizing artificial intelligence, automation and advanced machine learning models to enhance decision-making processes for its partners and help them bolster their player acquisition and customer retention potential.

The deal will leverage GiG’s platform capabilities, speed to market and experience in Ontario to empower Venture Labs’ operations. The former company’s “peerless gamification layer” allows its platform clients to receive an optimized casino experience tailored to their regional needs.

 The deal includes scope to leverage the possibility to expand into a multi-jurisdictional partnership, the announcement states.

GiG’s Vast Experience Will Benefit Venture Labs

GiG’s chief business officer, Andrew Cochrane, commented on the partnership, praising his company’s ability to secure the trust of experienced partners such as Venture Labs and empower their operations with efficiency and profitability.

This agreement further underpins our powerful strategy to capitalize on the overwhelming potential within our market-leading solutions, forming strong new partnerships in core regulated markets, with the intention of reaching and exceeding our ambitious growth targets for the business.

Andrew Cochrane, CBO, GiG

Carlos Strazzer, Venture Labs’ chief executive officer, also commented on the matter, praising the deal with GiG. According to him, the collaboration with the leading solutions provider will result in substantial growth and expansion for Venture Labs.

By leveraging GiG’s vast experience in regulated markets and its leading tech, Strazzer is certain that Venture Labs is poised for success.

We’re very much looking forward to delivering an unparalleled betting experience for the Ontarian market and seizing the opportunities this region holds.

Carlos Strazzer, CEO, Venture Labs

Ontario is a key market for GiG, considering the rapid growth of its iGaming industry. According to the province’s recent report, its online casino revenue has exceeded $4 billion, marking a stellar 88% increase year-on-year.