- Legal States
Fiona Simmons April 19, 2022 2 min read
GAN Adds Betting and iGaming Solutions to Soaring Eagle Casino
GAN Limited has expanded its reach in the North American market with the launch of Saginaw Chippewa Indian Tribe of Michigan’s iGaming and online sports betting platform in the Great Lake State. The partnership targets the tribe’s Soaring Eagle Casino & Resort which will now benefit from GAN’s proven track record for building compelling B2B and B2C products for stakeholders in the industry. The present announcement confirms the Michigan Gaming Control Board announcement from last week.
Soaring Eagle Casino Spreads iGaming Wings
The Soaring Eagle Casino & Resort is the state’s biggest casino and it features more than 210,000 square feet of gaming facilities along with thousands of slot machines, making it one of the busiest and most frequented gaming floors in the Midwest.
Moving forward, the casino’s bulky customer base will benefit from various GAN solutions, including the iBridge loyalty program designed to create and add value to the interactive and in-person experiences gamblers enjoy at partner properties.
GAN is deploying its dedicated GameSTACK dedicated solution which will be incorporated directly into the existing physical gaming infrastructure at the casino property. However, GAN is bringing its tailored approach to each individual client. In the case of Soaring Eagle Casino & Resort, GAN is creating a dedicated application for its iGaming and sports betting products that will be incorporated with tailor-made Apple iOS and Android apps.
Making the Most Out of Sizable Consumer Base
The iBridge framework would allow the monetization of the Soaring Eagle Casino & Resort’s extensive player database and create new ways to monetize and connect with audiences. Player acquisition and retention will be a priority for the online platform. This makes GAN’s fourth client in Michigan, with the company proving a fixture capable of delivering powerful iGaming solutions independently of competitors and partners and bringing value for each signed partner brand.