April 7, 2022 3 min read


GAN Partners up with Chalkline to Provide B2B Clients with F2P Games

GAN Limited, a company that specializes in the delivery of B2B software and solutions for the internet gaming industry, has teamed up with Chalkline a leader in freeplay sports games catering to the North American market.

Chalkline to Make Its Games Available to GAN B2B Customers

As a result, GAN will now distribute the Chalkline BettorGames platform that will become available to consumers whose sportsbooks and iGaming platforms are powered by the company. Chalkline is focused on developing a solution that benefits partners by driving better loyalty and conversion through unique and player-tailored products. GAN’s casino partners will use these solutions to try and acquire sports gamblers online on the spot.

Chalkline specializes in the delivery of a variety of freeplay games with live odds which guarantee an improved and engaging experience for sports bettors across numerous fan bases. Chalkline’s products are tailored to cater to football, basketball, golf, and combat sports fans.

At the heart of the company’s games is an intent to boost retention and acquisition of new customers. Chalkline’s products focus on the free-to-play segment which introduces sports fans to the opportunity to bet in a safe environment. To further hone the experience and boost delivery, Chalkline uses a BettorBI product which allows it to boost engagement and personalization based on data points.

GAN’s clients will be able to target young to middle-aged customers who are open to Internet gaming and are interested in free-to-play products as an opportunity to explore further opportunities in the segment.

Executives Confident in the Success of the Partnership

GAN VP of sales and operations Joann Pierce welcomed the opportunity to be adding this new product:

“The addition of live odds freeplay sports games is a further step forward for our industry-leading product offering. It offers sports bettors in any state the ability to participate in their favorite sporting events with the added benefit of full integration with a rewards program.

GAN VP of sales and operations Joann Pierce

Pierce is confident that Chalkline’s main focus is on improving customer acquisition which is precisely what GAN and its B2B customers need at this point.

Chalkline CEO Daniel Kustelski welcomed the opportunity to be expanding its product offering with GAN. As an established company in the iGaming sector, GAN provides Chalkline with the opportunity to boost its product offering and achieve a mutually-beneficial collaboration. There is an ever-changing landscape for gaming, Kustelski explained, and consumers now enjoy both sports and casino gambling options.


Luke is a media graduate who is looking to build upon his experiences from his strong love of sports betting and casino games which started during his first year of college. His fresh mindset always brings new content ideas to the team and his editorial skills will continue to grow with the help of the upper management team at GamblingNews.com.

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