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Fact-checked by Stoyan Todorov
Flutter Adds Ex-Spotify Exec to Team, Names Soccer Legend as Betfair Ambassador
Flutter Entertainment has designated Mark Shaw as its new director of global payments strategy and Alan Shearer as a Betfair ambassador

Flutter Entertainment has designated the experienced Mark Shaw as its new director of global payments strategy. A former Spotify executive, Shaw brings years of corporate experience to the team.
Spotify isn’t the only noteworthy company Flutter’s new director has worked for. His impressive track record also includes stints with TSB Bank, Visa Europe and Vocalink. The hire’s expertise in finance is further underpinned by his position as a member of the Bank of England’s CBDC technology forum.
As Flutter’s new director, of global payments strategy, Shaw will be responsible for the company’s rich portfolio of brands, which includes well-known operators such as FanDuel, Paddy Power, Betfair, Sportsbet, Sisal and PokerStars.
In a statement on LinkedIn, Shaw said that he is already one month into his new position. The appointee praised Flutter’s “awesome local payment team” that will help him “build out the future for payments across the group.”
It’s a big change from Spotify in so many ways, but new challenges and learning are the only constants in life, so it’s time to get stuck in and help “Change The Game.”
Mark Shaw, director of global payments strategy, Flutter Entertainment
Shearer Becomes Betfair’s Latest Ambassador
In the meantime, Flutter’s Betfair brand named Alan Shearer as its latest ambassador. In this position, the soccer pundit and former professional athlete will provide the brand’s fans with insight analysis.
As agreed, Shearer will provide curious soccer insights throughout the Euro 2024 and Premier League seasons. His involvement with Betfair has already started with the operator’s Football… Only Bettor: Euros Preview Special podcast.
On the latest episode of the aforementioned podcast, Shearer commented on his thoughts about the English team’s chances of winning. While the former athlete was impressed with the team’s front, he said that there is more to be desired by its defense. Additionally, Shearer praised Jude Bellingham’s “remarkable talent and maturity.”
We’re looking forward to hearing more on upcoming episodes and his view on last night’s match where Jude certainly displayed that talent.
Betfair statement
For context, Shearer is the legendary 1996 Golden Boot winner and has been voted as the greatest English striker of the last 30 years.
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