Leading daily fantasy sports and sportsbook operator DraftKings announced a multi-year agreement with Simplebet to launch real-money micro-betting across its sportsbook platforms.
We’re excited to be working with Simplebet to change the in-game betting experience for our customers and, together, changing the way sports fans engage with their favorite sports.”Paul Liberman, President, Global Product and Technology, DraftKings
Micro-Betting at DraftKings Sportsbook
DraftKings and Simplebet agreed for the integration of the micro-betting technology into DraftKings Sportsbook to offer fans of sports and sports bettors a chance to engage further with their favorite sport and team by wagering play-by-play, throw-by-throw and pitch-by-pitch over the course of a sporting event.
We’re thrilled to be launching our real-money micro-betting products with DraftKings. These types of offerings represent the next evolution of sports betting and deliver enhanced opportunities for operators and fans alike. We look forward to the successful roll-out and to showcasing the excitement that comes with micro-betting.”Chris Bevilacqua, Co-Founder and CEO, Simplebet
The long-term agreement will introduce Simplebet’s micro-betting products the tech company launched in the US, available for matches from the NFL, MLB and NBA, as well as a recently developed suite of products for college football, the first of its kind for collegiate sports.
Through our shared commitment to delivering innovative technology, our customers are now able to take part in this unique betting and engagement experience on the DraftKings Sportsbook.”Paul Liberman, President, Global Product and Technology, DraftKings
Micro-Betting Markets Set to Increase
Founded in 2018, the technology company, which pioneered micro-betting in the US, recently completed a $15 million financing round to increase its total funding to $50 million and ensure the further development of its existing products across the NFL, MLB and NBA.
Simplebet is planning to launch dozens of derivative micro-market products, introduce new subcategories of micro-markets such as Scripts, and new sports, as well as to invest in the expansion of its engineering resources to improve customer integrations for its proprietary technology platform and consider new strategic opportunities.
The addition of micro-betting to DraftKings Sportsbook expands the product offering for customers at the Boston-based sports betting brand, which earlier this month announced plans to expand its customer base by the acquisition of Golden Nugget Online Gaming (GNOG).
DraftKings and the online gaming arm of Golden Nugget signed a definitive agreement for an all-stock acquisition deal valued at $1.56 billion that is expected to bring synergies to the amount of $300 million at maturity, besides other strategic benefits such as cost savings and reductions, enhanced cross-selling and return on advertising spend and others.