DraftKings Inks Agreement with the American Cornhole League

Daily fantasy and sports betting operator, DraftKings, announced that it became the Official Sports Betting Partner of the American Cornhole League. Announced on Thursday this week, this is the industry’s first sports betting partnership on professional cornhole.

DraftKings Is Now ACL’s Official Sports Betting Partner

DraftKings, the US sports betting giant, announced on Thursday this week that it entered into a collaboration with the American Cornhole League (ACL). Under the agreement, the company became an Official Sports Betting Partner of the ACL. Furthermore, the partnership complements the ongoing ACL Johnsonville Cornhole Championships.

Being the industry’s first regulated sports betting partnership on professional cornhole, DraftKings will offer free-to-play pools nationally. Furthermore, the company will feature sportsbook odds and lines as well as a live ticker for select ACL competitions.

Under the partnership, DraftKings will receive certain marketing rights such as the use of ACL trademarks, logos, photography, and footage as well as on-site branding during competitions. Furthermore, the company will receive exclusive access to content which it can stream on its channels on YouTube, Gamecenter, and Twitch. Consequently, DraftKings plans to offer pre-game analysis as well as in-broadcast wagering. Last but not least, DraftKings will be able to utilize ACL talent for promotions and events.

Today, DraftKings is the "Official Sports Betting Partner of the American Cornhole League." This deal features a variety of free-to-play pools nationally and the industry’s first regulated sports betting on professional cornhole. Press release here: https://t.co/YopcdpyRLb pic.twitter.com/rmbOKMcJe1

— DraftKings News (@DraftKingsNews) March 18, 2021

ACL Expects the Tie-up to Bring Benefits for the Fans

In a statement, Stacey Moore, commissioner and founder of the American Cornhole League shared her excitement. She acknowledged that this partnership is another way for fans to experience and access the game. Furthermore, Moore revealed that the League is looking forward to how its partnership with DraftKings will enhance the fan’s enjoyment of the sport.

She added that the league expects to expand its audience through additional exposure on DraftKings channels. In conclusion, Moore stressed that this partnership is expected to be positive in terms of engagement with ACL’s broadcast partners and fans too.

Cornhole Popularity Skyrocketed Recently

DraftKings’ chief business officer, Ezra Kucharz, also shared positive thoughts about the recent tie-up. Kucharz acknowledged that each sport has its fan base and this is not limited to mainstream sports. Furthermore, she said that the popularity of cornhole skyrocketed recently. As a result, more fans want to see the best cornhole players compete so DraftKings adds another “dimension to the enjoyment of cornhole through odds and pools“.

“As we’ve learned in the past year, fandom is not limited solely to mainstream sports, and the tremendous growth of the ACL underscores these new engagement possibilities.”

Ezra Kucharz, chief business officer, DraftKings

Annually, thousands of players compete in tournaments and competitions that ACL hosts for amateur, collegiate, and professional ranks. Sports fans that would like to place a wager for today’s ACL event in Illinois, New Hampshire, and Colorado can use DraftKings’ sports betting app. Sports fans elsewhere can also participate by entering a free-to-play pool.