December 7, 2020 2 min read


ComeOn Group Appoints Juergen Reutter as CEO

Online gaming operator ComeOn has appointed former Addison Global founder Juergen Reutter as Chief Executive Officer, succeeding Lahcene Merzoug.

ComeOn Welcomes New CEO

ComeOn has announced that former Addison Global founder Juergen Reutter will assume the role of CEO, effective immediately. Mr. Reutter will succeed former CEO Lahcene Merzoug, who announced his departure from the company in October in favor of pursuing other ventures.

ComeOn was founded in 2008 and has become an industry leader since then, operating a portfolio of more than 20 brands across the world. The company recently rebranded itself as ComeOn Group to clear up confusion revolving around Cherry AB’s participation in the company. Cherry AB acquired a sizeable stake in the company in 2016 and subsequently bought all remaining shares the following year.

ComeOn Group Chairman Itai Frieberger has welcomed Mr. Reutter’s move into the company. “Juergen is bringing over 20 years of digital experience and a wealth of industry expertise to the organisation.” Mr Frieberger stated.

Prior Experience in Management

Mr. Reutter is a branch veteran and business leader with over 20 years of experience in digital commerce, business transformation and product development. Mr. Reutter’s previous work experience includes Managing Director for mobile services (now DOCOMO Digital), CEO of bookmaker William Hill Online and CEO of Moplay’s Addison Global.

His move to ComeOn Group comes ten months after his previous venture – the MoPlay operator Addison Global – stopped paying out customer withdrawals and announced insolvency after several months of financial hardship.

The operator was facing considerable financial difficulties at the time and held significant outstanding debt to multiple affiliates and partners. Addison Global was hoping for a substantial cash injection from its shareholders but the finances failed to materialize. The company’s financial difficulties unfortunately also cost it its operational licenses in Gibraltar and Great Britain, which compounded the pressure further.

After finishing her master's in publishing and writing, Melanie began her career as an online editor for a large gaming blog and has now transitioned over towards the iGaming industry. She helps to ensure that our news pieces are written to the highest standard possible under the guidance of senior management.

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