Bundesliga Extends Long-Term Deal with Sportradar by 6 Years

Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, has extended its existing agreement with Sportradar, a leader in sports technology. Under the new deal, the sports services powerhouse will continue to serve as a global partner to the league through the end of the 2031-2032 soccer season.

According to the announcement, Sportradar and Bundesliga will work together on bringing to market innovative data and audiovisual products, enhancing the experience of fans and bettors across the world.

Sportradar will continue to serve as the league’s official provider of betting and streaming rights for the Bundesliga and Bundesliga 2 outside of the DACH region. The deal also covers events, such as the German Supercup and each season’s relegation playoff matches.

The six-year extension of the partnership between the two entities will also provide Sportradar with the rights to sublicense video content from Germany’s top divisions to its clients, collect and exclusively distribute live match data for betting purposes and provide betting and streaming rights for all matches in the WOW Virtual Bundesliga.

In addition, Sportradar will be able to expand and enhance the scope of its Virtual Sports Bundesliga.

Finally, the two bodies will work together to combat match-fixing and will leverage education and prevention services to protect the integrity of Bundesliga games.

Bundesliga Is Committed to Innovating with Sportradar

Moritz Gloeckler, Sportradar’s senior vice president of rights and strategic projects, commented on the arrangement, saying that there is no better partner to work with the Bundesliga than Sportradar. He said that few can match his team’s cutting-edge products and promised to engage the league’s fans through new AV and data-driven solutions.

This agreement aligns with our broader strategy to selectively invest in long-term rights across key global sports which enable the continued innovation and enhancement of our offerings for our clients.

Moritz Gloeckler, SVP rights & strategic projects, Sportradar

Gloeckler concluded that he is looking forward to working with the Bundesliga in the years to come.

Peer Naubert, Bundesliga’s international chief marketing officer, was likewise thrilled about the deal. He expressed his team’s commitment to innovation, saying that it is reflected in the long-term relationship with Sportradar.

From the start, we have been aligned in pushing the boundaries of technology for the benefit of the fan, and this early prolongation, which by the end will take us to more than 25 years of collaboration, is an outcome of the trust and excitement we share for the future.

Peer Naubert, international CMO, Bundesliga

In other news, Sportradar recently unveiled deals with Pragmatic Play and Kwiff.