Flutter Entertainment’s US daily fantasy and sportsbook brand, FanDuel, inked a new deal with the professional American football team The Buffalo Bills. Founded back in 1959, the Bills currently compete in the NFL and are coached by Sean McDermott.
Buffalo Bills Ink Multi-Year Partnership with FanDuel
Under the collaboration announced on Wednesday this week, FanDuel was named an official mobile sports betting partner for the team. Moreover, the leading sportsbook will benefit from accessing a range of media assets such as TV and radio spots, engaging with Bills’ fans.
The multi-year partnership will help FanDuel by bringing in-game signage and activations at the Highmark Stadium. Last but not least, the partnership will designate FanDuel as the presenting sponsor of the Buffalo Bills-themed podcast dubbed “Bills by the Numbers.” The podcast provides insights for fantasy matchups, as well as team updates, and it is hosted by Chris Brown and Steve Tasker.
Undoubtedly, FanDuel is a top premier sportsbook brand in the US. The company has inked multiple key partnerships with famous sports teams, leagues, and leading brands in the US. By now, FanDuel has more than 12 million customers from 50 states. While it is based in New York, FanDuel has offices in states such as Florida, New Jersey, and California, to name a few.
Management of the Bills and Fanduel Share Their Excitement
Dan Misko, the SVP of Pegula Sports and Entertainment, acknowledged that FanDuel is strongly engaged with sports fans. He explained that the team, together with FanDuel, share a passion for engaging sports fans with entertaining content.
“FanDuel has built a strong reputation as a premier sports betting destination for sports fans.”Dan Misko, SVP of business development at Pegula Sports and Entertainment
Misko revealed the team is very excited about the recent partnership. He outlined that the new collaboration undoubtedly will bring exciting moments for the fans in New York. In conclusion, Misko said that the team is looking “forward to working with FanDuel for many years to come.”
“The Bills take pride in being a culture that is built on genuine connection with their fans, and we are absurdly fan-focused at FanDuel, making this a natural collaboration.”Mike Raffensperger, CMO at FanDuel Group
FanDuel’s CMO, Mike Raffensperger, added that the Bills are well known for their “genuine connection with their fans.” Raffensperger acknowledged that the collaboration with the Bills would undoubtedly bring unique content and experiences for some of the most loyal fanbases.