- Casino
- By State
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- Georgia
- Florida
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Massachusetts
- Maryland
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
- By State
- Slots
- Poker
- Sports
- Esports
Broncos and EEG Sign to Host Madden NFL Tourneys

The Denver Broncos have announced a multi-year agreement with Esports Entertainment Group (EEG). The deal includes hosting Madden NFL tournaments at Empower Field at Mile High.
Denver Broncos Teams Up with Esports Entertainment Group
EEG was founded in 2008 in Malta as a next-generation online gambling company that focuses on esports. The company and its affiliates focus on helping fans get involved and connected to their favorite esports. Now, the company is taking another step forward to bring sports and esports closer together through their partnership with the NFL franchise Denver Broncos.
According to the Broncos senior vice president of corporate partnerships, Brady Kellogg, the team was the one to reach out to EEG. In his words: “We’re always trying to keep tabs on which partners out there have the potential to make us better and we think we found another one of those in (EEG).”
The Broncos is not the first NFL team to partner with EEG. Last year, the Philadelphia Eagles teamed up with EEG for Madden Tournaments. The Eagles became shareholders as well. The Broncos, on the other hand, decided not to opt-in for any company stock and see how the partnership shakes out.
The Broncos have other means to create revenue. Last year the team signed deals with various gambling companies such as FanDuel, BetFred, and BetMGM. The move made the Broncos the first NFL team to make such deals.
From EEG’s point of view, the partnership with the NFL team is highly beneficial for both parties because of the demographics and enthusiasm for esports in Denver. In 2017, Denver hosted a national gaming tournament tour called DreamHack.
According to Kellogg, the partnership with EEG will help the team to strengthen the relationship between the Broncos and their fanbase. He acknowledged that Esports is rising in popularity, and it’s a unique way of communication with the team’s younger fans.
Highlights of the Broncos and EEG Deal
Kellogg further explained that out of the half a million gamers that live in the Denver metro area, only 5.2% of Broncos gamers live in the city. Kellogg said that the partnership might be used as a means to compete online or push gamers to travel to Denver.
Some of the highlights of the partnership include hosting three championship-level tournaments per year as well as online competitions. Kellogg said that the current focus is Madden NFL, but he did not exclude other esports titles in the future.
Another very interesting highlight is the opportunity for winners of the tournament to get an autographed memorabilia from the team as well as dinner with a Broncos player. Other prizes include season tickets for championship events.
EEG and Broncos have high hopes to host the Mile High tournament in the summer of 2021.
Related Topics:
Luke is a media graduate who is looking to build upon his experiences from his strong love of sports betting and casino games which started during his first year of college. His fresh mindset always brings new content ideas to the team and his editorial skills will continue to grow with the help of the upper management team at Gambling News.
Must Read
Esports
February 13, 2025
Overwatch 2 to Reintroduce Loot Boxes Due to Popular Demand
Esports
February 10, 2025
League of Legends Developer Sued in Belgium over Loot Boxes
Esports
January 20, 2025
Riot Games to Allow LoL and VALORANT Sportsbook Sponsorships
More Articles
Casino
February 14, 2025
Pro Gambler “Lord Lester” Jailed for a Cruise Company Scam
Sports
February 14, 2025
Iowa Doesn’t Want You to Use Proxy Betting, or Face Consequences
Industry
February 14, 2025
Oklahoma Sports Betting Proposals Gain Momentum in Legislature
Industry
February 14, 2025
Casino General Managers in Las Vegas Closer to Licensing Approval
Casino
February 14, 2025
Boyd Gaming Acquires Land Under Eastside Cannery
Casino
February 13, 2025
Kewadin Casinos Slowly Recovering After Devastating Cyberattack
Industry
February 13, 2025
Trump Nominates Kalshi Board Member Brian Quintenz as CFTC Chair
Lottery
February 13, 2025
Powerball Jackpot Grows Closer to $200 Million
Business
February 13, 2025
FanDuel Hits 23M App Downloads, DraftKings Is Close Behind
Industry
February 13, 2025
Proposal for More Gaming Tables in Sacramento Gains Traction