Giant bowling provider Bowlero Corp has agreed to distribute BettorView’s sports betting content across its 300+ venues in the US.
Improve User Experience On and Off Lanes
The world’s largest bowling entertainment company Bowlero Corporation announced Wednesday it has signed a partnership deal with BettorView, a sports betting and technology platform for gambling venues. BettorView content will be distributed across all of Bowlero’s centers in US states where online betting is authorized.
BettorView will display personalized sports data, statistics, and odds as well as exclusive sports wagering special offers through multiple locations across Bowlero’s centers. This includes the bowling giant’s bars, lounges, and lanes, reaching millions of very active sports fans just in time for the culmination of March Madness.
“Sports betting operators want to be where sports fans are, and what better place to localize reach and engage sports fans with customized betting content than at Bowlero’s centers and sports bars, where the most loyal and devoted fans come to have a good time.”Javier Vargas, Chief Operating Officer of BettorView
Bowlero Expects 50% More Venues by 2022
Bowlero is always searching for new ways to improve the customer experience in and out of its venues, Lev Ekster, the firm’s chief strategy officer, declared. This approach will now be enhanced through the new partnership with BettorView. Furthermore, this deal aligns with Bowlero’s strategy as the US betting market quickly grows.
BettorView chief executive officer Seth Schorr declared that “the synergy between gaming, bowling, and sports bars is clear” and that partnering up with Bowlero was a logical and obvious choice to make.
Both companies will use brand ambassadors and digital marketing to bring attention to Bowlero’s multiple existing deals with sportsbooks in big markets such as Indiana, Colorado, Pennsylvania, Michigan, New Jersey, Virginia, and Illinois.
More than 20% of Bowlero’s venues, over 300 in the US, are currently located in states with legal online wagering. If current betting trends continue, the number of locations will rise by more than half by 2022.