BonusFinder.com is entering the United States with a tailored product that will appeal to the country’s 45 million Spanish speakers. As a result, the company is launching a dedicated information portal that will help this target group to look up bonuses and play at casinos in their preferred language, while English and dozens of other languages would still be an option.
Creating Tailored Experience for Players in North America
Spanish speakers are the second largest demographic in the country, representing 13.5% of the population. The move would also allow BonusFinder to bolster its existing operations in places like Spain, Colombia, and Peru which are also visited by Spanish-speaking audiences. Commenting on this occasion, BonusFinder.com managing director Fintan Costello said:
“We launched with English speaking only sites across every state we are licensed in, however there is huge appetite to expand and Spanish speaking US sports and gaming fans have been crying out for a site that allows them to ‘play with more’ on their favorite casinos and sportsbooks.”BonusFinder.com managing director Fintan Costello
BonusFinder launched in 2019 and was recently acquired by Gambling.com, marking another high-profile consolidation in the iGaming industry. Since it launched, BonusFinder has been on a mission to enable consumers to “play with more,” as the company’s credo runs. The website achieves that while complying with local laws and promoting responsible gambling to website visitors.
BonusFinder is also gearing up to launch in Ontario, Canada. The company is convinced that so far as iGaming goes, the province is set to become the most lucrative market anywhere in North America. In fact, Ontario should even outstrip current digital gambling leaders in the United States.