November 16, 2023 3 min read


Betsson Taps into Future Anthem’s Amplifier AI to Protect Players from Harm

Amplifier AI will further bolster Betsson’s ability to intervene when players exhibit markers of harm

Future Anthem, a specialist in AI and data science, has penned an agreement to support Betsson Group with personalized and safe AI-powered experiences. Under the deal, the leading operator will deploy Future Anthem’s Amplifier AI product to provide players with more personalized and sustainable experiences.

The integration of Amplifier AI into Betsson Group’s brands will ensure 1-to-1 personalization, helping the operator bolster its profitability and player retention. In addition, the solution has built-in monitoring tools that will help Betsson prevent harmful gambling.

Betsson is a company that is firmly committed to protecting players from gambling harm, cementing it as the company of choice of many players across the markets where it operates. What sets the company apart from its competitors is its tendency to act during the moments that matter and react immediately in key touchpoints.

Amplifier AI will further bolster Betsson’s ability to intervene when players exhibit markers of harm.

Future Anthem Will Help Betsson Bolster Its Gambling Safeguards

Future Anthem’s founder and chief executive officer, Leigh Nissim, commented on the agreement, saying that his team really enjoys working with progressive clients and teams, such as Betsson Group. He lauded the latter company for having a clear vision around personalization to improve player experiences.

We’re delighted that our all-encompassing personalization product, Amplifier AI, is becoming an integral part of their [Betsson’s] journey.

Leigh Nissim, CEO, Future Anthem

Betsson Group representatives also expressed their thoughts on the deal. Jan Chircop, the group’s head of gaming projects, said that he is thrilled to “embark on a transformative journey” with Future Anthem. According to Chircop, the agreement will allow his team to provide “the ultimate gaming experience” to players.

By harnessing the power of AI, we are confident that our players will enjoy more engaging and sustainable gaming experiences as we transition to personalized experiences.

Jan Chircop, head of gaming projects, Betsson Group

Finally, Eduards Jakubovs, the group’s head of responsible gaming, elaborated that iGaming tends to pose higher risks compared to other verticals. Because of that, Betsson Group is firmly dedicated to ensuring that its online products have the necessary safeguards needed to protect players from harm.

Future Anthem’s real-time personalized risk scoring engine will work in parallel with our own in-house Prediction Model to ensure the highest level of protection for our players.

Eduards Jakubovs, head of responsible gaming, Betsson Group

In other news, Betsson recently published its Q3 report.


Angel has a passion for all forms of writing, be it fiction or nonfiction. His curious nature gives him an ace up his sleeve when researching a new topic. Angel’s thirst for knowledge, paired with adaptability, always helps him find his way around.

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