Betsson Joins Premier Padel as Global Betting Partner

Premier Padel, the leading official professional padel tour in the world, has unveiled a new partnership with sportsbook powerhouse Betsson. The new multi-year global agreement will cement the latter company as a dedicated sponsor of the tour.

Betsson Will Create Unique Padel Experiences

By teaming up with Premier Padel, Betsson will unlock many opportunities to promote its brand to padel enthusiasts. The company will further capitalize on this interest by offering a wide range of padel odds and unique padel experiences.

For example, Betsson will enhance the fan experience of the Qatar Airways Premier Padel Tour by providing competitions, insights and unique content. Additionally, padel tennis aficionados can look forward to best-in-class ticketing and VIP experiences powered by Betsson during Premier Padel tournaments.

Premier Padel, for context, is an organization that offers a unified global padel tour, welcoming the best players in the world in spectacular tournaments. The organization is committed to raising fan interest in the sports alongside its trusted partners.

Speaking of trusted partners, Betsson will join the likes of Qatar Airways, Red Bull, Wilson, MejorSet, Mondo, Bullpadel and Playtomic in supporting the growth of padel. The operator has been actively involved in the padel sector for years and already boasts several partnerships, ambassadorships and sponsorship of FIP tournaments.

Previously, Betsson launched the Betsson Padel Tour in Sweden and sponsored the Mar del Plata Premier Padel P1 in Argentina.

Betsson Is Committed to Supporting the Padel Sector

Betsson Group’s chief commercial officer, Ronni Hartvig, commented on the new partnership, expressing conviction that no other betting company is as dedicated to padel as Betsson. He noted that quite a few Betsson employees are padel players themselves, meaning that partnerships such as the one with Premier Padel, are personal.

Now, we’re taking it a step further by becoming sponsors of the biggest tournament out there, and we are humbled and delighted of playing our part in the growth of the sport.

Ronni Hartvig, CCO, Betsson Group

Rob Mitchell, the commercial director of Premier Padel, was likewise pleased to welcome Betsson as its official betting partner. He said that this is an exciting time for Premier Padel, which continues to look at ways to grow the sport globally.

Our new partnership with Betsson will bring a new audience to Premier Padel tournaments and fans will experience new player information and in-tournament insights.

Rob Mitchell, commercial director, Premier Padel

In other news, Betsson recently set out to acquire Sporting Solutions, a UK-facing B2B firm that provides operators with cutting-edge sports betting technology. The acquisition, according to the operator, was in line with its M&A strategy.