July 15, 2021 3 min read


Betsson expands to Belarus with its Europebet brand

Belarus is about to gain a massive boost to its online gaming and betting industry as the operator has breached the market with Europebet. Thanks to Europebet, the residents in this country will be able to bet on various sports and play a variety of online casinos games.

Europebet Touches Down in Belarus

This is a massive milestone for both Betsson and Belarus due to the fact that it marks the first time in the country’s history that residents can play online poker. Furthermore, Europebet is planning to add a live casino section and expand its game library by adding new game providers in the period that follows.

Endorphina has had a good start of the year in Belarus, and it is expected that this provider will be featured at Europebet. The CEO of Betsson, Pontus Lindwall, stated that after the success in Georgia, the logical step for the brand’s growth strategy was to expand to Belarus.

He added that the first time the company showed interest in Belarus was in 2019 and since that moment, Betsson has been creating strategies and has been preparing to enter the market. Apart from providing players in Belarus with quality casino games, ground-breaking technology, and fantastic customer service, the company is also going to provide people with job opportunities.

Betsson Sees Solid Revenue in Q2

Betsson credits the massive expansion to its strong performance in 2021, especially in Q2. As it states, the company credits the growth in revenue to COPA America, as well as EURO 2020. When it comes to sports betting, the margin was 8.5%, which is significantly higher than its average margin of 7.4%. That is why Betsson is predicting to earn between SEK1.73 SEK1.75 billion in revenues.

The Licenses Contributed Towards The Expansion

Back in May, Betsson acquired two licenses in Greece by the Hellenic Gaming Commission. These licenses solidified Betsson’s spot on the Greek market as it was able to provide players with casino and sportsbook services. Before getting the licenses, the company established a tech support center and is looking to implement the same strategy in Belarus as well.

Betsson is one of the most reputable online gaming brands in Europe and beyond. It was established back in 1963 and has several decades of working experience. Its platform features a wide array of casino games and sportsbook services and this brand is licensed by the Malta Gaming Authority on an international level.

That means that Betsson is as legit as one online gaming brand can be. Hence, players from Belarus can rest assured knowing that they will be provided with a unique gaming experience. In the upcoming period, Betsson’s brand Europebet will expand its game library, and players will have a lot more options at their disposal.

Filip Mishevski has been covering online gambling and cryptocurrencies for the past few years. He has written countless articles, how-to-guides, insights and news, and is keen on sharing his extensive knowledge in the aforementioned fields. He’s very passionate about soccer and MMA and is interested in how the online gambling industry will shape our future and thus, influence our lives.

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