June 21, 2022 3 min read


Betcris Expands Mexico Presence with FC Juárez Deal

Online sports betting operator Betcris has expanded its presence in Mexico by inking a key sports partnership. The gambling company joined forces with FC Juárez, a professional Mexican soccer team, and will serve as its sponsor.

Betcris Teams Up with FC Juárez

As per the agreement, Betcris will sponsor FC Juárez, also known as Bravos de Juárez, for at least for years. The deal will see the operator work with the club on various activations as both try to promote each other’s brand.

Through this deal, Betcris will expand its presence in Mexico and grow its brand. Meanwhile, the club will receive crucial sponsorship that will help it to continue its operations and deliver the performances fans love.

Betcris shared an official statement on the matter. The company said that FC Juárez is an ambitious team that is always looking toward the future. Betcris added that it hopes for a long-term relationship with the club as both strive to achieve success on and off the field.

“In sports, the FC Juárez board is working hard making important signings to make this team a protagonist in Liga MX. Betcris welcomes FC Juárez to their family and they look forward to continuing to grow together and achieving their goals both in sports and business.”

A Dream for Unified Sports Betting in LATAM

Thanks to the agreement, Betcris reinforced its presence in its home market. The company is now a powerhouse in the region but this was not always the case. Betcris’ humbler past begins in Ciudad Juárez, Juárez FC’s home town. Therefore, the current agreement with the local club does not only hold a financial value but a sentimental one as well.

The gambling company now has significant investments in Mexican sports and is committed to helping soccer clubs grow. Betcris is currently serving as the official sports betting partner of the Mexican National Soccer Team and Club Pachuca. In addition, the operator is a sponsor of the Mexico-based Atlante FC.

Betcris also works together with the USA’s National Football League, the Major League Baseball and Ecuador’s National Team among others. In addition, the company recently became the sponsor of nine soccer teams in Honduras.

Betcris’ ambition is to unify the sports gaming in Latin America and bring sports fans and sports bettors closer together. To that end, the company continues to expand and launch its offerings in new regulated markets in the region.


Angel has a passion for all forms of writing, be it fiction or nonfiction. His curious nature gives him an ace up his sleeve when researching a new topic. Angel’s thirst for knowledge, paired with adaptability, always helps him find his way around.

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