January 13, 2022 2 min read


Betby Brings Products onto EEG’s Vie.bet and SportNation

Betby will help Esports Entertainment Group to power its betting brands Vie.bet and SportNation. Betby, which is an expert in supplying state-of-the-art solutions for the interactive wagering vertical, is well-versed in the esports and sports betting space.

Betby and EEG Are Familiar Partners

The deal is an extension of the collaboration between the two companies as previously, EEG bought the Indefix platform, which was purchased from Betby in December 2020. At the end of 2021, EEG migrated its SportNation and Vie.bet brands onto the Indefix platform officially.

With this, the companies will continue to pursue fresh opportunities to work together and create successful business ventures. The partnership is important as it will allow Betby to break ground into more markets licensed under the Malta Gaming Authority.

Betby welcomed the opportunity to continue building on its 2021 momentum which saw the company significantly increase its footprint across numerous markets around the world. Commenting on the latest partnership, Betby CCO Chris Nikolopoulos said:

“Esports Entertainment Group is a major force in the space, and we’re delighted to power two of its brands. We pride ourselves on creating best-in-class solutions for customers and look forward to working closely with them to bring fantastic sports betting experience to fans.”

Betby CCO Chris Nikolopoulos

The news was equally welcomed by EEG iGaming president Michael Wilson who said that the company was always looking forward to innovative trendsetters such as Betby.

Betby Is a Champion of Esports and Sports Betting Solutions

The products the company brings to the table are excellent. Wilson said that the track record between the companies had proven that they can work well together. Betby is similarly well represented in the esports betting space. Betby partnered with Oddin.gg to provide the operator with optimized betting products.

Betby has not hidden its ambitions to create a range of excellent products pivoted towards the esports betting markets with the company’s live feeds covering prime video games such as Overwatch, League of Legends, NBA2K, FIFA, Dota 2, and Counter-Strike: Global Offensive.  

Betby has signed various partnerships over the last several months, teaming up with Hero Gaming earlier this week and with Groove, an aggregator, back in December 2021.


Luke is a media graduate who is looking to build upon his experiences from his strong love of sports betting and casino games which started during his first year of college. His fresh mindset always brings new content ideas to the team and his editorial skills will continue to grow with the help of the upper management team at GamblingNews.com.

Leave a Reply

Your email address will not be published. Required fields are marked *