August 15, 2023 3 min read


Bet365 Rolls Out Never Ordinary, a New Global Campaign

The new campaign launched ahead of the Premier League's game between Manchester City and Burnley

Globally-recognized betting and gaming company bet365 announced the launch of a new thrilling global campaign called “Never Ordinary.” The recent announcement kicked off with a new TV advertisement, celebrating curling and portraying the growth of the sport as a cultural phenomenon. The new brand advertisement was filmed at a studio located in Madrid, Barcelona, as well as LA. The engaging clip was created by bet365 together with Drummond Central and it took 21 days to shoot.

The brand-new TV advert was produced by Tom Cartwright and directed by Academy’s Jack Driscoll. The minute-long cinematic introduction featured effects from Selected Works and it was released ahead of the kick-off of the Premier League’s match between Burnley and Manchester City. Never Ordinary underlines the importance of any sport, reaffirming that bet365 believes that every sport should be a unique experience.

Currently, the betting company offers a plethora of in-play betting options. Its world-class products enable bettors and sports fans alike to place wagers on more than 78 global sports. Moreover, its products support 750,000 live streams, providing a staggering 20,000 odds every month. Elevating the experience for bettors and sports fans alike, bet365 constantly brings special offers and promotions.

According to the leading betting company, its new Never Ordinary campaign doesn’t end with a single advertisement. The company said that the campaign will help deliver its new concept to its app, social media platforms, as well as digital channels. bet365’s new concept will also be a part of the company’s upcoming partnerships and sponsorships as well.

The Betting Company Delivers Unique Betting Experiences

Kevin Lynn, Drummond Central’s creative director, explained that the betting and gaming company was after “a fresh new look and feel.” Speaking about bet365’s concept, he acknowledged it represents an amazing idea that every sport can bring a unique form of entertainment. “We wanted every sport to feel as epic as the Premier League, NFL or NHL,” said Lynn in conclusion.

The In-Play betting experience is something that bet365 has and always will excel at.

Chloe Shrubb, global head of brand marketing at bet365

Chloe Shrubb, bet365’s global head of brand marketing, added that the company is renowned for its supreme in-play betting experiences. She highlighted that the new campaign reaffirms bet365’s dedication to deliver unique entertainment options and stand out from its competitors. Finally, she predicted that the company will continue to offer engaging options and ensure that sports fans and bettors alike feel the thrill of the new campaign.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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