March 16, 2023 3 min read


Bet365 and Incentive Games Unveil $10M Mega March Bracket Challenge

The new free to play game challenges users to predict the outcome of the 2023 NCAA Championship promising exciting prizes

Globally recognized bookmaker and entertainment company bet365 announced a new deal with the leading free-to-play developer of games for the gambling industry, Incentive Games. Details of the partnership emerged Thursday and see the duo team up for a new free-to-play prediction game for the 2023 NCAA Championship.

To participate in the game, customers need to be at least 21 years old and the “Mega March Bracket Challenge” allows a single entry per person. Eligible customers in multiple US states, as well as New Zealand will have the option to participate in the Bracket Challenge that features a $10 million jackpot.

In the US, eligible customers from strategic markets such as New Jersey, Ohio, Colorado, Mexico and Virginia will have the option to participate in the free-to-play game. The Mega March Bracket Challenge asks sports fans and bettors alike to submit correct predictions for the 2023 NCAA Championship.

The new Bracket Challenge will offer prizes for the top 5,000 participants listed within a leaderboard based on the points their earn. The top prize from the free-to-play game is $100,000. However, if a participant manages to guess a perfect bracket, they can win up to $10,000,000.

The Game Is Expected to Deliver Exciting Experiences

A spokesperson for bet365 explained that sports fans now have a unique chance to predict the outcome of the Mega March Bracket Challenge. They spoke about the exciting opportunity to win $10 million that is presented to the customers. Finally, the spokesperson noted: “Be sure to check the bet365 leaderboard as games pass and good luck to all bet365 customers!”

Every expert is giving their opinion, but now it’s your chance to predict the outcome of this Mega March Bracket Challenge,

wrote a spokesperson for bet365

John Gordon, Incentive Games’ CEO and co-founder, explained that the new Bracket Challenge game will help bet365 expand further its presence in North America and at the same time reach new customers. In conclusion, he acknowledged that the new game offers a “ground-breaking UX/UI” that reaffirms the efforts of the expert teams at Incentive Games and bet365.

This is yet another slam dunk game for bet365, to help the brand stand out and acquire new customers in North America.

John Gordon, CEO and co-founder of Incentive Games

The latest Bracket Challenge comes after recently, bet365 announced the launch of a new virtual product in collaboration with the leading content and technology provider for the global gaming industry, Inspired Entertainment. As a result, the Multi-Stream Matchday Soccer event launched by Inspire will deliver engaging experiences for soccer fans and bettors alike.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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