March 10, 2022 3 min read


Bede Gaming Names Industry Veteran Colin Cole-Johnson CEO

Bede Gaming, the leading online gambling software developer, announced Thursday that it selected Colin Cole-Johnson as its new CEO.

Colin Cole-Johnson Joins Bede Gaming as CEO

The company revealed that its current managing director, Alex Butcher, will remain with the company but will take the position of a non-executive director. On the other hand, Cole-Johnson will enter into his new role with Bede Gaming effective from April 4, 2022.

Since it was founded back in 2011, Bede Gaming has been continuously growing by providing digital technology for the online gaming industry. Back in March 2020, the company became a part of the Gauselmann Group. Additionally, over the last five years, Bede Gaming has seen rapid growth. By now, the company has more than 250 employees, offices around the world and serves customers across three continents.

By hiring Cole-Johnson as CEO, Bede Gaming is looking to further solidify its presence within the online gaming industry. Moreover, by bringing a CEO with such significant experience the company complements its ambition to provide its customers with the best products.

The Industry Veteran Brings More than 20 Years of Experience

Before joining Bede Gaming, Cole-Johnson has held key positions with some of the biggest industry operators. Overall, he has more than 20 years of experience within the industry and he recently served as a gaming product director at Entain plc. Cole-Johnson has also taken director-level roles with The Rank Group, Ladbrokes and William Hill.

Their achievements over recent years speak for themselves and the potential for the future is really exciting.

Colin Cole-Johnson

Sharing his excitement, Cole-Johnson said he is proud to join Bede Gaming. He outlined that this represents a brilliant opportunity to join and lead a team of proven professionals. Cole-Johnson explained that Bede Gaming’s achievements over the recent years reaffirm their current success. In conclusion, he said that the company has the potential for an exciting future.

Bede Gaming Continues to Grow

Bede Gaming’s chairman, Joe Saumarez Smith, added that the company is delighted to have Cole-Johnson aboard. He said that Cole-Johnson has a proven track record as a leading industry executive that was a part of some of the biggest gaming companies globally. Smith predicted that with Cole-Johnson’s help, Bede Gaming will further reaffirm its position as a go-to gaming platform provider for the regulated markets.

We are delighted that Colin has agreed to become CEO of Bede.

Joe Saumarez Smith, chairman at Bede Gaming

Currently, Bede Gaming handles more than £50 billion ($66 billion) in stakes every year. Moreover, the company counts as one of the world’s largest lotteries and manages data for some 6 million players around the world.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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