Under a new multi-year agreement, LSports became an Official Data Partner of the American Flag Football League. The strategic agreement enables LSports to gain exclusive rights to official League data to generate odds and live statistics.
LSports Becomes AFFL’s Official Data Partner
The American Flag Football League (AFFL) picked LSports as its Official Data Partner, SBC Americas revealed today. In an agreement valued at $6 million, the two organizations are going to collaborate for 5 years. LSports is going to gain exclusive rights for distributing AFFL official data under the recent agreement. The operator will then use that data for the start of the 2022 season and will generate odds as well as live statistics for all games within the season. Undoubtedly, the collaboration, which was aided by SCCG Management, will bring even more benefits for LSports, which recently boosted its presence in Latin America and Iberia by hiring the industry veteran Javier Laczo.
The Partnership Represents an Important Step for the AFFL
Commenting on the subject, AFFL’s CEO Jeffrey Lewis deemed the partnership with LSports as an “important step“. Furthermore, he acknowledged that the partnership will bring closer flag football fans together while the US sports wagering market continues to grow. Lewis did not miss saying that the multi-year collaboration will broaden AFFL’s awareness and mainstream relevance. In that line of thoughts, only recently, the league entered into a strategic game broadcasting agreement with CBS Sports.
LSports’ CEO Is Excited about the Recent Tie-Up
LSports’ CEO, Dotan Lazar also shared positive thoughts about the latest agreement. He acknowledged that the deal with AFFL strengthens the company’s presence and places LSports next to “select few” companies that have rights to official sports.
“We’ve long since recognized the American market growth and we expect it to greatly evolve in the next few years.”Dotan Lazar, CEO, LSports
Lazar didn’t miss saying that the company has long recognized the US market growth and that it expects to continue evolving in the next few years. Last but not least, he acknowledged that AFFL odds will further boost LSports’ already vast offering.